埃森哲攜手阿里雲，採用 K8s 容器雲服務爲企業提供無限彈性

{"type":"doc","content":[{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"背景"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"隨着國家新基建步伐的快速邁進，企業客戶正在加快建設符合自己業務場景的新型基礎設施體系。數字化轉型成爲企業在當前新基建背景下的一道必考題，但由於由於缺少數字化轉型的整體規劃方案和行之有效的方式方法和落地經驗，很多企業往往找不到數字化轉型的關鍵答案。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":"br"}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"埃森哲作爲全球領先的專業服務公司，在數字化、雲計算等領域擁有全球領先的能力，我們在多年的實際客戶項目中，找到並沉澱出了適合企業數字化轉型的方法論，積累了豐富的落地經驗。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"埃森哲攜手阿里雲，基於 K8s 容器雲服務，爲企業量身定製了數字化轉型的解決方案，爲業務場景賦能。如果把企業客戶比喻成航行在大海里的貨輪，埃森哲和阿里雲攜手打造的這場數字化轉型盛宴，就像是大海里的燈塔，爲企業客戶指明瞭通往新基建的航線。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.geekbang.org\/infoq\/4c\/4cc7c602587075756b4f50c388a93166.png","alt":"圖片","title":null,"style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"上圖是某健康產品行業客戶使用阿里雲 K8s 容器雲服務、採用埃森哲數字化營銷解決方案的一個示例，埃森哲通過在數字化營銷領域積累的多年行業經驗，可以爲客戶提供該領域的整體解決方案，並擁有一套已經被驗證能夠指導落地的關鍵舉措。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"埃森哲憑藉在數字化營銷領域積累的客戶經驗和對行業特性的獨特理解，結合埃森哲的數字化轉型方法論，爲客戶帶來了核心業務的變革，幫助客戶驅動核心業務增長，通過發現和激活新的需求，來擴展新的業務場景，獲取新的價值增長點，更好的服務消費者。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"同時，該解決方案藉助阿里雲 K8s 容器雲服務提供的無限彈性計算的能力，在客戶應用的部署上，提供更加合理和智能化的計算資源調度，更加細顆粒度的計算資源分配，讓客戶的應用可以實現隨時隨地的按需擴縮容。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"從節約成本上來看，埃森哲的數字化營銷解決方案因採用了阿里雲 K8s 容器雲服務，幫助客戶將基礎設施建設的成本降低了 30%，運維人員的使用成本降低了 50%。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"從提高營銷能力上來看，該解決方案能夠完全滿足客戶在業務高峯時對計算資源的要求，進而幫助客戶在數字化營銷中獲得更大的收益。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"核心價值"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"埃森哲數字化營銷方案帶來的核心業務價值："}]},{"type":"image","attrs":{"src":"https:\/\/static001.geekbang.org\/infoq\/d7\/d76aa75a22175d63a9f317c1f72eca3e.jpeg","alt":"圖片","title":null,"style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"價值體現:"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"提供豐富的個人畫像功能，360 度展示客戶信息，讓企業更瞭解客戶"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"基於標籤、行爲進行靈活的客戶分羣，並進行客羣分析、輔助銷售"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"讓營銷數字化、自動化，活動實施更高效"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"全渠道接入、觸達，全場景覆蓋與客戶的互動"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"基於精準人羣的精準營銷，提升營銷效率和效果"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"營銷洞察、精準評估營銷 ROI，爲後續活動提供決策支持"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如下圖所示，阿里雲 K8s 容器雲服務作爲整體技術解決方案的底座，爲客戶提供統一的基礎架構平臺。在此之上，客戶按照雲原生的理念構建統一的數據集成開發平臺、應用開發平臺、數字化營銷中臺，通過體驗一致的應用部署模式，更好的支持業務平滑穩定。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.geekbang.org\/infoq\/b3\/b3ed3523dd67168f62d57fa5dae73cbd.png","alt":"圖片","title":null,"style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"阿里雲 K8s 容器雲服務爲客戶提供了三種不同的雲原生服務類型，分別是 ACK 專有版、ACK 託管版，和 ASK。ACK 可以滿足客戶希望自行維護和控制 Kubernetes 集羣的需求。而阿里雲 ACK 託管版將由阿里雲團隊維護和控制 Kubernetes 集羣，客戶不必關心底層運維、升級的工作。ASK（Serverless Kubernetes）則爲客戶提供了一種在不需要自行創建和維護 Kubernetes 集羣的基礎上，依然能通過 Kubernetes 集羣運行自己應用程序的方式。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在選擇阿里雲 ACK 的專有版或託管版的情況下，客戶需要首先爲運行的應用規劃計算資源，以此來確定需要的 ECS 服務器數量，特別是還要考慮爲了有可能出現的業務高峯而提前預留一部分 ECS 服務器資源。這樣，當系統經歷流量高峯的時候，ACK 可以有足夠的計算資源來彈性的水平擴展應用數量，以此承接更多的流量請求。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"也可以採用 ACK 對接 ECI，也就是彈性容器實例，來部署應用，在不提前爲流量高峯預留 ECS 服務器的情況下，仍然能確保彈性計算的要求。當應用經歷流量高峯的時候，可以彈性的將應用水平擴展到 ECI 來承接流量。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"不僅是 ACK，ECI 同樣支持與自建的 Kubernetes 集羣對接。不管選擇在阿里雲的 ECS 服務器上自建 Kubernetes 集羣，還是在客戶自己的數據中心自建 Kubernetes 集羣，都可以通過 Virtual Kubelet 來對接阿里雲 ECI，通過 ECI 承載所有的彈性工作負載，帶給客戶極致的彈性計算體驗。當業務流量下降後，Kubernetes 集羣可以快速釋放部署在 ECI 上的應用從而降低您的使用成本。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.geekbang.org\/infoq\/c7\/c73e9219beb7ad6b02035c69886f8285.png","alt":"圖片","title":null,"style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"當客戶選擇阿里雲 ASK(Serverless Kubernetes)來部署應用的時候, 甚至不需要提前規劃服務器，只需要告訴 ASK 每個 Pod 所需的計算資源，ASK 就會通過對接 ECI 來運行應用。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.geekbang.org\/infoq\/d0\/d054947cd75fd245aed74f9d4e05a292.png","alt":"圖片","title":null,"style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如下圖所示，例如託管業務的突發流量，以 IoT 和視頻錄播爲代表的事件流處理，線上和線下 Job、CI\/CD 的構建和部署，以及大數據和機器學習的工作負載，都可以將這些類型的工作通過 ASK 或者 ACK 甚至單獨部署在 ECS 或者 IDC 上 Kubernetes 集羣與 ECI 對接，實現工作負載的無限擴容。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.geekbang.org\/infoq\/db\/dbe68ea77f9a0401dffe81c7977b3a1c.png","alt":"圖片","title":null,"style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":true,"pastePass":true}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"回首過去，展望未來"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我們發現，過去的 20 年間 IT 的技術演變，大致經歷了三個時代。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"第一個時代是以 Sun+WinTel 爲行業領袖的物理機階段，這個階段的應用大多數都是企業軟件，它們服務着百萬級的企業用戶，使用一體式的架構，服務器集中在客戶自己的數據中心。服務不好擴展，計算資源沒有能力做到細顆粒度的劃分。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"第二個時代是以 VMware 和各大雲廠商爲行業領袖的虛擬機階段，這個階段因爲互聯網的快速發展和手機應用的出現，Web 應用和 SaaS 化應用成爲了關鍵的應用形態，他們服務着上億級的互聯網用戶，使用的是虛擬化架構，這個階段的應用分佈在數據中心和雲上，虛擬化技術可以爲應用帶來更好的計算資源分配和使用。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"第三個時代是眼下正在蓬勃發展的雲原生階段，這個階段多種技術形態，例如 IoT、AI、邊緣計算，通過分佈式的架構服務着規模超過萬億級的用戶。容器技術和 Kubernetes 成爲了雲原生領域的關鍵代表，爲服務帶來了靈活的彈性計算能力，和更加細顆粒度的計算資源分配和調度。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2021 年將會是雲原生加速企業數字化轉型的關鍵年，阿里巴巴通過過去15年雲原生實踐的積累，正在幫助企業充分享受雲原生所帶來的價值，爲企業數字化轉型注入了源源不斷的動力。Gartner 報告曾指出，到 2022年，75% 的全球化企業將在生產環境中使用雲原生技術來構建自己的應用。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"埃森哲作爲專業服務領域的全球翹楚，憑藉多年沉澱的行業經驗，與阿里云云原生完美結合，正在爲企業數字化轉型構建一條最短且最優的路徑。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"本文轉載自：阿里巴巴中間件（ID：Aliware_2018）"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"原文鏈接："},{"type":"link","attrs":{"href":"https:\/\/mp.weixin.qq.com\/s\/m64th7HUA7MJhrhGi9Rq8w","title":"xxx","type":null},"content":[{"type":"text","text":"埃森哲攜手阿里雲，採用 K8s 容器雲服務爲企業提供無限彈性"}]}]}]}