三星EcoBubble洗衣機照片拍攝現場驚現大棕熊?
Samsung has worked with The Viral Factory to create an online video promoting its EcoBubble washing machines.
三星和英國的廣告製造商"病毒工廠"合作推出一個在線視頻,宣傳它的EcoBubble牌洗衣機.
The film,directed by James Rouse, shows a film crew being disrupted by a huge brown bear which, once the crew have scattered,strips off its top coat and uses the Ecobubble machines. The bear then waits in his spotted boxers as his coat washes and comes out brilliant white,he then puts his coat back on and leaves - as a Polar Bear.
電影由詹姆斯.洛茲導演,影片情節講述:一個攝製組遭到一隻大棕熊的干擾,設置組的工作人員逃走了以後,這隻熊脫去了它的外套,然後使用這款Ecobubble洗衣機.這隻熊穿着它髒兮兮的短褲等着洗衣機洗好它的外套.而外套從洗衣機裏拿出來時亮白亮白的,接着它穿上他的外套走了,走的時候像一隻北極熊.
Shot on location over three days with a Canadian Brown Bear,post production
house Jellyfish Pictures and producer Jon Stopp created the stripped down bear using prosthetics and "a very cold man dancing around in a spotty bodystocking".
這隻大棕熊參與了三天外景的拍攝,後期製作公司Jellyfish Pictures和製片人Jon Stopp用影片修復的方法做出棕熊脫衣服的效果,並模擬了"一個凍得要死的男人穿着緊身衣跳舞"的場景.
The Viral Factory's creative director,Ed Robinson,commented:"For us making virals is all about telling product stories which can entertain the audience. The Samsung Ecobubble washing machine performs exceptionally well at very cold temperatures,so frozen tundra and polar bears felt like a good place to find such a story.
"病毒工廠"的創意總監艾得.羅賓遜對此表示:"我們的目標是講一些令觀衆感興趣的品牌故事,三星牌Ecobubble洗衣機在如此低溫的環境下運行的也很出色,所以凍原和北極熊將是展開這個故事的很好的切入點."
The complexity of actually realising the story then hit us,but thanks to brilliant Barney the Brown Bear,James Rouse and the Post geniuses at Jellyfish Pictures, they made the concept tangible and joyous."
實際上要實現這個故事很複雜,隨後我們很受打擊,但是感謝聰明的棕熊Barney,詹姆斯.洛茲和Jellyfish Pictures工作的所有後臺天才們,他們使得這個概念成型並很有趣.