Design Sprint 教你五天完成產品迭代

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"​關於設計思維，你可能通過我之前的文章《 "},{"type":"link","attrs":{"href":"http://mp.weixin.qq.com/s?__biz=MjM5MzA0NzE1MA==&mid=2449154984&idx=1&sn=9ee62a1a26e67a797a15dccd1c1f3fc5&chksm=b29374a985e4fdbf6a6fc73328db03e812e39d7500ed7ceddd03c1de722b349542d9939c5877&scene=21#wechat_redirect","title":null},"content":[{"type":"text","text":"怎麼用\"設計思維\"思考產品？"}]},{"type":"text","text":"》 學習了怎麼用 Design Thinking 從產品的專業視角去看人和人關係，或者是基於對人和人關係的感知，怎麼做產品。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"你也可能通過我之前《"},{"type":"link","attrs":{"href":"http://mp.weixin.qq.com/s?__biz=MjM5MzA0NzE1MA==&mid=2449154949&idx=1&sn=646f1ab14bbd9dacb66fe4d4ed0281a3&chksm=b293748485e4fd92648fb892082289b616d3460b533fb661c43cb30a4f7c7c0a44631efed960&scene=21#wechat_redirect","title":null},"content":[{"type":"text","text":"Lean UX 教你設計如何驅動產品"}]},{"type":"text","text":"》《"},{"type":"link","attrs":{"href":"http://mp.weixin.qq.com/s?__biz=MjM5MzA0NzE1MA==&mid=2449154881&idx=1&sn=5c98a0f0d87b2005f473ef81010b1a6d&chksm=b293744085e4fd56ba1b665a49ada4e518728eca473867354933a34fdb42006a2e044a39780f&scene=21#wechat_redirect","title":null},"content":[{"type":"text","text":"敏捷+ UX =敏捷 UX"}]},{"type":"text","text":"》這兩篇習得了怎麼用 Design Thinking 從設計的專業視角，結合精益、敏捷的思想站在用戶的角度去所思所感所想。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"今天我想來跟你說的是，怎麼用設計衝刺 (Design Sprint)從團隊管理的專業角度，去加速產品設計過程，帶領團隊用\"建模心態\"快速學習。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https://static001.geekbang.org/infoq/0e/0e69858556e17d367918edb7a98adaec.jpeg","alt":null,"title":null,"style":null,"href":null,"fromPaste":true,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我只是希望通過這一系列的文章，你能把 Design Thinking 運用在生活工作中的各個方面，刻意練習讓它變成你的內隱記憶。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"什麼是 Design Sprint ？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"一個團隊搞創新設計，設計很重要，但是時間也同樣重要。如何能兼得二者？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"Design Sprint 就是兼得設計和時間的一種羣體性設計活動的方法。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"Design Sprint 是一套用於解決難題的五天式產品設計方法，集思考、設計、分析、產品原型產出爲一體，簡化和加速產品設計過程，讓產品能夠快速去滿足用戶的真實需求。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"它起源於谷歌，融合了 Design Thinking 和 Agile。Design Sprint 幾乎被用於谷歌的任何項目：從搜索引擎到電子郵箱，再到無人駕駛汽車。傳入谷歌風投之後，這套方法已經幫助100餘家初創公司成功起步，它們中的許多如今已是人盡皆知的業界標杆。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"爲什麼做 Design Sprint ？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我們從系統思考的角度來看下爲什麼要用 Design Sprint？它對整個項目的影響在哪裏？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https://static001.geekbang.org/infoq/6c/6cc3dbaa4766f8b0c02d5fe10d75cf2f.jpeg","alt":null,"title":null,"style":null,"href":null,"fromPaste":true,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"首先在產品誕生之前，都是始於一個想法。有了想法，如果我們一上來花費大量資金去生產產品，我們的生產週期就會順勢變長。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"時間成本的增加導致我們會花費更多的精力去研發產品，這樣不斷的投入讓我們的靈活性變得就很差。我們已經付出了沉沒成本是不願意做出改變，這樣勢必是產生更多的浪費，相應的風險的程度也會變高。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"團隊的響應能力越來越差，做出大量無用的產品，失敗的比例極高。很多時候我們不願意承認自己辛辛苦苦研發出來的產品就此失敗，我們會覺得是投入的不夠，推廣的不到位，最後又用更多的資金去投入，結果就是更大的失敗。這是一個典型的負向增強迴路。怎麼切斷呢？（系統思考要素詳見《"},{"type":"link","attrs":{"href":"http://mp.weixin.qq.com/s?__biz=MjM5MzA0NzE1MA==&mid=2449154851&idx=2&sn=f210539b336ed61c9c64f6fbac1d952b&chksm=b293742285e4fd34a115b05ef896075cc2a133534e2155a421ed6ad831f73042041af79733fd&scene=21#wechat_redirect","title":null},"content":[{"type":"text","text":"洞察敏捷系統（一）"}]},{"type":"text","text":"》系列文章）"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我相信你已經從這個系統思考圖中看到關鍵變量：上來的資金和時間投入。這樣構思、設計和開發最後可能根本不符合市場的產品是多大的浪費。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"總結來看，設計衝刺可以："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"A. 驗證產品是否適合市場、貼近用戶"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"B. 構建高保真原型以模擬真正的產品並邀請真實用戶進行測試"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"C. 避免在沒有驗證想法的情況下，就投入大量金錢和時間開發產品"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"D. 將設計思維整合到產品開發過程中，使團隊目標保持一致"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在設計衝刺結束時，你的假設將變成可點擊的原型。更重要的是，你可以做出明智的決定，確定你的想假設是朝着正確的方向前進，還是應該退後一步，重新思考。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"怎麼做Design Sprint？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"記得我之前跟你說的Design Thinking 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