Getting Real --第11章 第4節 使用平實的語言

原文作者:Dave Thomas
原文鏈接:Getting Real Chapter 11 Use Real Words
譯者:catlinux

使用平實的語言



填入真實的文字而不是測試用的胡亂用語

   測試用的胡亂文字(Lorem ipsum dolor)一直是設計者的忠實夥伴。 虛擬文字幫助人們認清設計完成後的觀感。但是這些虛擬文字會很危險。

   測試用的胡亂文字改變了拷貝的視像。 使得文本內容弱化爲一個視覺設計元素 --- 文本形狀 ---而不是其本來面目: 有價值的某人錄入/或要讀的信息。 虛擬文本意味着你不會看到當真實信息錄入後出現的不可避免的改變。 這意味着你不會知道在你的站點填寫表格時會是什麼樣子。 虛擬文字是隔在你和現實之間的面紗。
 
   你需要真實的拷貝去認識某個字段要多長才合適; 你需要真實的拷貝去懂得表格是怎樣擴展或收縮的; 你需要真實的拷貝去感知你的應用看起來究竟怎麼樣。

   只要有可能,你就要使用真實,準確的用語。 如果你的站點或應用需要數據輸入,那就錄入真正的交易數據。 並且要敲入實際的文本--不要從其他來源拷貝粘貼。 如果那是一個姓名,就敲入一個真實的姓名。 如果是個城市, 錄入一個真正的城市。 如果是一個密碼,就要重複2次,錄入2次。

    確實,從上到下過一遍表格並把每項都填入垃圾數據("asdsadklja" "123usadfjasld" "snaxn2q9e7")是很簡單。但是這不真實。 你的客戶一定不會這樣使用。 當客戶被強迫要長途跋涉時,你卻走捷徑,這能算是精明麼? 當你用連發開火的方式快速錄入假數據時, 你根本不會體會到填表格時的真實感受。

   象你的客戶那樣去做,你才能更好的理解他們。 當你更好的理解他們時, 你會感同身受,做出更好的界面。


胡亂用語垃圾

   由於沒有想象力想出真實內容“大概”應該怎樣, 一項設計考慮因此丟失。“這裏該是文本”使得含義晦澀, 因爲沒誰意識到這些文本是要實際被讀到的,明白易懂性大打折扣。 機會也會浪費,因爲這些你使用的胡亂用語垃圾不是真實內容,你無法從中悟出機會。這些文本的作用很小,因爲,不能這樣用,我們興許也可以創建一堆可愛的空 格。
 

 —湯姆 史密斯, 設計和研發 (摘自: 我憎恨 Lorem Ipsum 和 Lorem Ipsum 使用者)


Use Real Words

Insert actual text instead of lorem ipsum

Lorem ipsum dolor is a trusted friend of designers. Dummy text helps people get what the design will look like once it's fleshed out. But dummy text can be dangerous too.

Lorem ipsum changes the way copy is viewed. It reduces text-based content to a visual design element — a shape of text — instead of what it should be: valuable information someone is going to have to enter and/or read. Dummy text means you won't see the inevitable variations that show up once real information is entered. It means you won't know what it's like to fill out forms on your site. Dummy text is a veil between you and reality.

You need real copy to know how long certain fields should be. You need real copy to see how tables will expand or contract. You need real copy to know what your app truly looks like.

As soon as you can, use real and relevant words. If your site or application requires data input, enter the real deal. And actually type in the text — don't just paste it in from another source. If it's a name, type a real name. If it's a city, type a real city. If it's a password, and it's repeated twice, type it twice.

Sure, it's easier to just run down the forms and fill the fields with garbage ("asdsadklja" "123usadfjasld" "snaxn2q9e7") in order to plow through them quickly. But that's not real. That's not what your customers are going to do. Is it really smart to take a shortcut when customers are forced to take the long road? When you just enter fake copy in rapid-fire fashion, you don't know what it really feels like to fill out that form.

Do as your customers do and you'll understand them better. When you understand them better, and feel what they feel, you'll build a better interface.

Lorem Ipsum Garbage

By not having the imagination to imagine what the content "might" be, a design consideration is lost. Meaning becomes obfuscated because "it's just text", understandability gets compromised because nobody realized that this text stuff was actually meant to be read. Opportunities get lost because the lorem ipsum garbage that you used instead of real content didn't suggest opportunities. The text then gets made really small, because, it's not meant to be used, we might as well create loads of that lovely white space.

—Tom Smith, designer and developer (from I hate Lorem Ipsum and Lorem Ipsum Users)



(譯註:“Lorem Ipsum dolor”指的是一段沒有意義的拉丁文組合,爲的是讓閱讀者在不被文章內容影響下能專注於觀察版型與字型,因而一直廣泛地被印刷商用在呈現刊物的初稿原形。)

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