就是没想法？你可能太理性了！

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"上次介绍了","attrs":{}},{"type":"link","attrs":{"href":"https://xie.infoq.cn/article/c076f654002affa4d5f0ce969","title":""},"content":[{"type":"text","text":"卡马克的反脆弱想法生成系统","attrs":{}}]},{"type":"text","text":"之后，有小朋友问我，这个系统是挺好的，但我就是没想法，没法自己跟自己战斗啊。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"恰好今早读到了传奇的奥美前董事长罗里·萨瑟兰的书《创意有魔力：如何想出好点子》，重重地刺激到了工科出身的我：我以及我身边的很多人，可能太过理性了！","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"理性让我们与很多好想法失之交臂。特别是在游戏开发，这个本该关注人类行为和感受、充满创意的领域，那些天马行空、效果上真正让人拍案叫绝的好想法，很可能因为我们用理性画地为牢，而得不到重视。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"他认为，","attrs":{}},{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"我们过度依赖数据了","attrs":{}},{"type":"text","text":"，很多时候完全忽略了情感因素的作用，而情感才是人类行为的真实动因。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"从进化角度看，理性是人类独有的，与其他动物相比。我们进化出理性是为了什么？诚然，我们通过理性发展出自然科学、工程学以及其他技术和文化成就，但这些很可能是人类已经脱颖而出之后的副产品。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"第四纪更新世冰期，地球生物大量灭绝，灵长类中的一小撮开始相互合作，形成分工，向高度社会化群体演进，最终进化为人类。高度社会化是人类区别于其他动物的特点。《理性之谜》一书提出了一种理论。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"人类大脑中出现的理性不是为了向我们自己解释一些行为和思想，而是为了向他人解释这些行为和思想，并对这些行为和思想进行辩护。换句话说，理性是我们作为高度社会化的物种所必需的适应性处理方法。","attrs":{}}]}],"attrs":{}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"简单来说，","attrs":{}},{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"进化出理性是为了辩论或者给自己找理由的","attrs":{}},{"type":"text","text":"。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"这对我们有两个启示。首先，","attrs":{}},{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"理性并不能帮助我们很好地获得想法","attrs":{}},{"type":"text","text":"，理性的作用是去证明一个想法。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“一般而言，我们通过以下过程探索新定律。首先是猜测……其次我们对猜测结果进行估算，看我们如果猜到的定律正确，会出现什么情况，以及它意味着什么；然后我们将估算结果与经验进行比较，与观察结果进行直接比较，看它是否起效……这个简单陈述对于科学至关重要。猜测有多么美妙并不重要，人有多么聪明并不重要，谁做出猜测或者他叫什么名字也并不重要……如果它与实验结果不一致，那它就错了。一切仅此而已。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"——物理学家理查德·费曼","attrs":{}}]}],"attrs":{}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"其次，","attrs":{}},{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"大多数人也不善于用理性去做决策","attrs":{}},{"type":"text","text":"。所以，在涉及到人类行为的问题上，不能假设大家都是理性的，人类的很多行为不仅不理性，用理性的眼光去看，甚至怪诞荒唐。实际上很多市场营销活动，都是对人类非理性行为的利用。比如，牙膏有一段时间很流行挤出来带彩条的，让人形象地感受到什么叫“多重功效”。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"比如，各种标着大大的零糖的饮料，却含有脂肪，热量并不是零。对，我说的就是，元气森林的乳茶，混在元气森林气泡水「零糖零卡零脂肪」里面。元气森林的老板唐彬森之前创立过游戏公司智明星通，开发过一款你可能玩过的游戏——开心农场，可以说是深谙人性。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"理性可以帮助我们分析问题、理解背景、验证结论，但不能帮助我们想出更好的点子。想点子的时候，少些理性，多关注人的感受。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"容我放下理性去试试，有个人体会再跟大家分享。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"参考文献：","attrs":{}}]},{"type":"bulletedlist","content":[{"type":"listitem","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"创意有魔力：如何想出好点子，罗里·萨瑟兰","attrs":{}}]}],"attrs":{}},{"type":"listitem","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"理性之谜，雨果·梅西耶；丹·斯珀伯","attrs":{}}]}],"attrs":{}},{"type":"listitem","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"link","attrs":{"href":"https://zhuanlan.zhihu.com/p/148773420","title":""},"content":[{"type":"text","text":"元気森林 怎么就火了？（深度拆解）","attrs":{}}]}]}],"attrs":{}}],"attrs":{}}]}