小产品、连接和生态

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"今天与伙伴们讨论目标的时候谈到了一些产品观，就当时的所想我在短时间内聊了下。晚上回来想到这个内容，还是记录一下。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"之所以会随口而出这几个词，也大抵与我平时做产品的观念有关。产品从小处着手，做小产品，建立连接，进而形成生态。下文就这几个方面分别论述。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"小产品","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"这里的小产品包含两个层面，一个是做小产品，小而美的产品，一个是再大的产品也能拆解成小的部分，依然可以是做小产品。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"人们总是克制不住让一个产品包罗万象，能满足所有用户的需要，但是大而全的东西如同刺猬一样，做的人无从下手，用的人茫然无措。就算是我们现在熟知的很多庞大的产品，也是从小而来，即使是大也保持着相对的简单，更多是以多产品的融合形式体现其大。而有些公司从始至终就未追求过大，典型如37signal，看过《重来》（有两部）的应当还留有这个印象。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"把产品做小更难，把产品做小是一种能力。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"连接","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"这里的连接包含了三个层面，一是产品与产品的连接，一是产品与人的连接，一是人与人的连接。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"产品与产品的连接","attrs":{}},{"type":"text","text":"，可以是内部产品间的连接，也可以是内部与外部的产品连接，通过产品与产品的连接，达到服务更广泛的受众覆盖，扩展了服务边界。前面说到做小产品，通过小产品的连接可以达成更大的产品目标，但又能保持产品的局部界限，有独立的应用场景，又存在于一个复合的服务体系。本着开放的心态，产品会打破内部连接的局限，与外部产品的连接，能够互补不足，当然外部的连接存在着不稳定，经济利益的不稳定，服务边界的不稳定，体量变化引起的不稳定等等，但是合作相对封闭来说，总还算是趋势。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"产品与人的连接","attrs":{}},{"type":"text","text":"，会形成产品的圈子，这里的人有更广的范围，产品企业的人，使用产品的用户，行业专家，等等。有了与人的连接，之前所说的产品与产品的连接就有了让更多人认识更多产品的机会，有助于带动各个产品的收益。像微信与微信读书，头条与抖音，有了之前产品与人产生的连接，进而有了更多产品与人的连接。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"人与人的连接","attrs":{}},{"type":"text","text":"，在产品与人的连接基础上，就有了人与人之间的连接。人作为社会化的人，与他人天然有连接的需求，人与人的连接会带来更多的可能，比如口碑的传播可以说就是建立在人与人的连接之上的。很多产品本身就建立在人与人的连接基础上，各类社交软件就是例子，而很多产品也拼命想建立起人与人的连接。从这层连接中，一定有机会发现新的需求，反过来助推新产品的诞生。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"连接会放大价值，而且能产生新的价值。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"生态","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"连接多了，就容易形成生态。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"生态这个词当然现在大家可能对其已经免疫了，自乐视提出“生态化反”，后面的人再提生态就慎重得多了。但是生态早就存在，以前就有诸如产业链的生态，而现在的生态做得好的大家都知道小米做得不错，所以我们还是可以提一提生态的，只不过应该更切实一些，少一些假大空。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"当连接打破封闭，不管是内部产品与外部产品建立了连接，产品与人建立了连接，还是人与人建立了连接，一旦连接建立，就有了生态形成的初始条件。生态之间又会相会交叠，比如我们为了发展会抱别人的大腿，比如加入小米体系，进入阿里合作生态，上了腾讯开放平台等等，也会有别人来抱我们大腿。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"总之，在生态中我们应该扮演我们的独特角色，发挥核心优势，借力借势，以更开放的姿态来做事。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"当然也提到了项目形式的治标不治本问题，但是项目有它独特的意义存在，现金流的维持，关系的维护等等。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"以上就是今天我对小产品、连接和生态的一些解释。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https://static001.geekbang.org/infoq/da/da900c4a24a1d9c7ade6e401fc9a2e5a.jpeg","alt":null,"title":"","style":[{"key":"width","value":"25%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}