打字员为什么要去看商业模式

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"其实这是一篇读书笔记，作为一名勤恳的Java打字员，不知道为什么微信读书给我推了这一本","attrs":{}},{"type":"link","attrs":{"href":"https://book.douban.com/subject/34923245/","title":"","type":null},"content":[{"type":"text","text":"《商业的本质和互联网》","attrs":{}}]},{"type":"text","text":"。页数不多，标题挺唬人，索性就看了进去，总的来说这是一本互联网经济科普，查了一下作者","attrs":{}},{"type":"codeinline","content":[{"type":"text","text":"许小年","attrs":{}}],"attrs":{}},{"type":"text","text":"，是个大佬，这本书大概花了4个多小时看完，非常推荐在一线干活的RD同学们也看一下，可以增加一些大局观和对现今互联网经济的一些基本认知。","attrs":{}}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"互联网之前","attrs":{}}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"人类在互联网之前建立的第一张网络就是交通网络，交通网络因为蒸汽机的发明而产生了革命性的变化，俗称工业革命。","attrs":{}}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"第二张网络为电力的网络，直接将人类带入电气时代，俗称第二次工业革命。","attrs":{}}]}]}],"attrs":{}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"这是否就意味着技术创新就能改变一切呢？并不能这么说。首先技术的发展并没有既定的方向，人类的想象力是无限的，蒸汽机发明之前也有无数的机械化设备发明，但最终留下来且被人们接受是瓦特和他的蒸汽机，这背后的原因一方面可能是历史的巧合，另一个重要原因作者认为是","attrs":{}},{"type":"codeinline","content":[{"type":"text","text":"市场规模","attrs":{}}],"attrs":{}},{"type":"text","text":"的推动。仅有技术创新还不足以改变生产方式，生产规模的扩大才能降低分摊的成本。才有足够的推动力去带来生产革命。作者有关经济增长的论述也让我耳目一新，作为一名Java打字员，之前我以为的经济增长就是赚到钱了。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"有收入支持的消费需求反过来刺激生产，经济进入供给和需求相互推动的良性循环，在宏观层面上表现为经济增长。","attrs":{}}]}],"attrs":{}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"有关互联网的一些经济基本概念","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"这两章大部分是理论和公式，比较枯燥，但建立概念是分析的前提。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"codeinline","content":[{"type":"text","text":"规模经济效应","attrs":{}}],"attrs":{}},{"type":"text","text":"：销售利润随着产量的增加而上升。固定成本的占比越高，单位成本随产量下降的幅度越大。","attrs":{}}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"codeinline","content":[{"type":"text","text":"边际成本递减","attrs":{}}],"attrs":{}},{"type":"text","text":"和","attrs":{}},{"type":"codeinline","content":[{"type":"text","text":"边际收益递增","attrs":{}}],"attrs":{}},{"type":"text","text":"：这个很好理解，一个良性发展的公司每增加一单业务成本必然是递减的，同时收益也是递增的。","attrs":{}}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"codeinline","content":[{"type":"text","text":"梅特卡夫效应","attrs":{}}],"attrs":{}},{"type":"text","text":"：互联网公司的市场价值与网络节点数的平方成正比。“赔本赚吆喝”的公司不适用。网络节点数可以理解为活跃用户数。","attrs":{}}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"codeinline","content":[{"type":"text","text":"双边市场效应","attrs":{}}],"attrs":{}},{"type":"text","text":"：不同类型用户之间正反馈交互所创造的价值。","attrs":{}}]}]}],"attrs":{}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"作者举例分析当下的电商和网约车平台的价值模型：电商平台有以下的角色，比如京东，苏宁，亚马逊（淘宝严格意义上不能算电商，电商一般是面向供应商采购，然后自行管理物流和用户侧交易）：","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"供应商","attrs":{}}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"电商平台","attrs":{}}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"买家","attrs":{}}]}]}],"attrs":{}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":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