元宇宙是风口,还是泡沫?

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2021 年,元宇宙话题甚嚣尘上:"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"3 月,游戏公司 Roblox 在美国纽交所上市,首日市值突破 380 亿美金,元宇宙第一股诞生;"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"7 月,Facebook 宣布五年内转型成为元宇宙公司;"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"8 月,字节跳动耗资 15 亿美元收购 VR 软硬件公司 Pico,正式进军元宇宙;"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"10 月,阿里成立 XR 实验室,主要做基于 AR、VR 相关的技术研究。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.geekbang.org\/infoq\/02\/02ffee56655819dd10bb3c79497b0829.webp","alt":null,"title":null,"style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"最近,Facebook 在 Connect 年度大会上宣布公司改名为“Meta”,寓意包涵万物无所不连。紧随 Facebook,11 月 2 日,微软在 Ignite 2021 发布“Mesh for Teams”,成为第二家搭上元宇宙的科技巨头。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"从年初到年末,元宇宙概念持续升温,巨头纷纷布局,资本不断追捧"},{"type":"text","text":"。同时,人们用各种方法尝试接近它,推动其落地,比如美国歌手 Travis Scott 在游戏《堡垒之夜》举办虚拟演唱会,1230 万游戏玩家成为虚拟演唱会观众;家长们在《我的世界》和 Roblox 上为孩子举办生日派对;全球顶级 AI 学术会议 ACAI 在《动物森友会》上成功举办,效果丝毫不逊于线下论坛。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"热度持续攀升,元宇宙终成年度风口,引发全民关注。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"据清华大学新媒体研究中心发布的《2020-2021 元宇宙发展研究报告》显示,彭博行业研究报告预计元宇宙将在 2024 年达到 "},{"type":"text","marks":[{"type":"strong"}],"text":"8000 亿美元市场规模。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"元宇宙火热的同时,人们对它的态度也比较复杂:有人疯狂,有人向往,有人怀疑,有人警惕,但困惑一直萦绕在人们心头——"},{"type":"text","marks":[{"type":"strong"}],"text":"元宇宙是不是伪命题?元宇宙是新瓶装旧酒吗?元宇宙会改变什么?又会重塑哪些行业?......"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.geekbang.org\/infoq\/a5\/a507c67e4d9b0ec3b77d117146e0d976.webp","alt":null,"title":null,"style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"面对元宇宙,网上众说纷纭,各种观点不断涌现。而这些观点往往仅来自一个视角,容易让人们陷入“只见树叶,不见森林”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"11 月 27 日,InfoQ、华为云、清华大学新媒体研究中心,将联合举办一场超前的元宇宙高端论坛,以“你好,元宇宙”为主题,邀请学术界、科技界、投资界和产业界的大咖,从多维度、多视角全面剖析元宇宙,共同探讨元宇宙的价值。"}]},{"type":"heading","attrs":{"align":null,"level":4},"content":[{"type":"text","text":"分享一:国内学界第一份元宇宙研究报告解读"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"今年 9 月,清华大学新媒体研究中心沈阳教授团队发布国内学界首份关于元宇宙的研究报告——《2020-2021 年元宇宙发展研究报告》(简称《报告》)。据悉,《报告》分《理念篇》《产业篇》《风险篇》三个篇章,通过概念梳理、理论构建、行业分析等视角,全面解读互联网发展新阶段——“元宇宙”的深刻意义,并研判其发展趋势和潜在风险。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"这一次,元宇宙高峰论坛邀请到沈阳教授,他将基于该报告全方位解读元宇宙,从源起和发展看元宇宙的过去、现在和未来。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"分享嘉宾:"},{"type":"text","text":"清华大学新闻学院教授、博导 沈阳"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"分享亮点:"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"站在过去看未来,元宇宙能否成为下一次科技文明的革命?"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"元宇宙时代下,产业生态版图将如何变迁?"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"资本风口、产业内卷、算法压力...... 元宇宙是否能如期而至?"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"过去 20 年,从 PC 网络到移动时代,互联网改变了人类生活。而当下,互联网在内容载体、交互方式、参与感以及互动性上长期缺乏突破,导致“没有发展的增长”,内卷化的平台形态成为互联网产业的主要瓶颈。与此同时,技术渴望新产品、资本寻找新风口、用户期待新体验,多重因素叠加,元宇宙被寄予厚望,成为下一代互联网。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"元宇宙通过联通现实世界和虚拟世界,驱动产品创新和商业模式创新,把人和社会的关系数字化,对人类社会产生深远影响。从“现在”到“未来”,元宇宙如何演进?我们相信技术与商业始终是核心。"}]},{"type":"heading","attrs":{"align":null,"level":4},"content":[{"type":"text","text":"分享二:技术与文明·探索元宇宙背后的关键技术"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"元宇宙被视为一场新革命,是下一代互联网。元宇宙的出现必然离不开创新性技术的突破。因为一直以来,创新性技术都是社会进步的驱动力。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"虽然我们目前距离元宇宙还很远,但它的到来几乎是确定性趋势。科技对元宇宙的发展会起到何种作用?元宇宙的实现依赖哪些关键技术?科技创新又会颠覆哪些传统想象?它又会如何冲破枷锁,重塑未来?"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"分享嘉宾:"},{"type":"text","text":"华为云架构与技术创新部高级专家 尹青"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"分享亮点:"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"实现元宇宙的三个必要因素(人、空间、交互)以及如何相互作用"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"从计算、AI 和媒体网络三大方向看元宇宙的关键技术布局"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"探秘那些接近元宇宙背后的“黑科技”"}]}]}]},{"type":"heading","attrs":{"align":null,"level":4},"content":[{"type":"text","text":"分享三:商业与创新·游戏“预”见元宇宙"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"技术创新与市场需求相辅相成:市场需求驱动技术创新的快速发展,同时,创新应用是商业落地的关键要素,二者相互作用,相互推动。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"元宇宙的火热反映出全球市场对现实世界和虚拟世界超强交互的期待与需求。元宇宙会如何落地?它是否会颠覆既有商业模式和业务需求?对于元宇宙的兴起,各行各业究竟持何种态度并如何布局?我们以游戏行业为例,试图“窥一斑而知全豹”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"分享嘉宾:"},{"type":"text","text":"Unity 大中华区技术总监 孙志鹏"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"分享亮点:"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"从小说到风口,游戏行业为何带火元宇宙"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"从概念到实践,元宇宙如何在游戏行业率先落地"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"从用户、技术与商业三个维度探究元宇宙重塑游戏行业"}]}]}]},{"type":"heading","attrs":{"align":null,"level":4},"content":[{"type":"text","text":"分享四:投资、技术和行业应用视角下的元宇宙"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"元宇宙被称为互联网的终极形态,是人类未来的数字化生存迁移的载体。从现在到未来,元宇宙的发展需要较长时间,存在诸多不确定性。放眼当下,元宇宙正处于“百家争鸣”阶段,诸多话题尚无准确定论,值得进一步探讨。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"活动邀请了投资、行业应用和技术支持,三个领域 4 位专业人士进行分享,跟随他们的视角,领略不同行业和领域人士对元宇宙的思考。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"分享主题"},{"type":"text","text":":元宇宙下的机遇与风险"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"分享嘉宾"},{"type":"text","text":":明势资本技术 VP\/ 副总裁 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陈屹力"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"分享主题"},{"type":"text","text":":对话系统:元宇宙生态的应用基础设施"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"分享嘉宾"},{"type":"text","text":":薄言 RSVP.ai 联合创始人 崔安欣"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"凛冽寒冬,让我们赶赴一场元宇宙高峰论坛,拨开层层迷雾,探寻元宇宙的本质和价值。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"11 月 27 日下午,元宇宙思想盛宴正式开启,我们等您来!"}]},{"type":"heading","attrs":{"align":null,"level":4},"content":[{"type":"text","text":"活动议程"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.geekbang.org\/infoq\/8b\/8bcfe665d43880ceb7ed866f666473a2.webp","alt":null,"title":null,"style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}
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