An NFT . . . but What Kind of NFT
NFTs 什麼類型的NFT？
We’re already seeing how NFTs will present a revolution for fine artists, brands, luxury fashion designers, elite athletes, musicians, and entertainers. We are forging new partnerships with clients excited to move into the space. Even prior to the writing of this book, our client list included
Warner Brothers Entertainment, Barney’s New York, MoMA, and the NBA.
我們已經看到，NFT代表了傑出藝術家、品牌、奢侈品設計師、運動員、音樂家、表演者的進化。我們與希望進入這個領域的人達成了新的合作。即便在寫這本書前，我們的客戶包括華納兄弟娛樂、巴尼斯紐約、moma和NBA。
The work we’ve done so far can serve as a guide to the kind of NFT opportunities that are out there for major brands and creators.
至今，我們的工作爲NFT與主流品牌和創作者合作的機會提供了指引。
In this section, we’ll look at some of the choices brands face when they are thinking about how to implement NFTs in their area of growth.
在這個部分，如何將他們的領域與NFT結合，我們還要看品牌的想法。
To begin, let’s look at the very first choice brands have to make.
讓我們來看看品牌需要做的第一個選擇。
NFTs have the ability to function as tokens that can be recognized at digital points of contact with a brand.
NFT有代幣的功能，可以被當作品牌的數字分。
Think about how such a thing could be used in the world of, say, retail . . .
考慮一下，這種模式如何用在零售業……
This NFT? It will entitle you to 10 percent off in any of our retail boutiques.
這個NFT？它可以給10%的零售小商品店授權。
That NFT? It will function as your entrance ticket to our exclusive secret event for our best customers.
那個NFT，它可以當作你最好的顧客的入場券。
This other NFT? It lets us contact you when we have breaking news about updates for that product you bought. In fact, the NFT is embedded in the product.
這個NFT？當你購買的商品有了進展後，可以聯繫你。這個NFT已經被鑄造到了產品裏面。