投资上千万，下载才几千！移动应用开发的下一站在哪里？

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"数字化时代，APP 的数量呈爆发式增长。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"据工信部统计，截至 2021 年 2 月底，我国国内市场上监测到的 APP 数量高达 328 万款。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"在互联网人口红利瓶颈期，想要在数百万的 APP 市场“厮杀”中脱颖而出其难度可想而知。为了抢占用户，企业不惜斥巨资投入至 APP 的技术开发和市场宣传之中。但，现实残酷。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"调查显示，有 1\/4 用户在使用某款 APP 一次之后就会弃用，网民平均每下载 6.6 款 APP 就会卸载其中的 5 款。我们手机里满屏的应用程序多半是来不及埋葬的“僵尸 APP”，日常频繁使用的不过是那么几款“"},{"type":"link","attrs":{"href":"https:\/\/mp.weixin.qq.com\/s?__biz=MzIxMzEzMjM5NQ==&mid=2651050636&idx=1&sn=51b59399e03cd732fb71a72cd22a9ce7&chksm=8c4c0788bb3b8e9e1e6acf6adeef49df5843bd20a045ab591db8f90c6b0ecd3e80e25fc238d5&scene=27#wechat_redirect","title":"xxx","type":null},"content":[{"type":"text","text":"超级 APP"}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"”且数量屈指可数。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"大多数企业巨额投入的背后，用户并没有买单。以银行业为例。目前我国有超过 4000 家的商业银行机构，其中超过 90% 的银行机构拥有自身独立的 App，一些银行甚至同时拥有十几个 App。尽管银行争先恐后上线自身的移动客户端，但是一个残酷的现实情况是众多 App 的打开率不足 50%。其中不少银行投入百万、甚至千万资金所开发的 App，下载量却只有几千次。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"而另外一方面与 App 数量的激增的状况相反的是，用户端的需求在逐渐向「如何用尽可能少的 App 满足尽可能多的功能」这一趋势转变。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"小程序，移动应用开发的下一站"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"2016 年微信官方正式宣布正在开发“像 App 一样的公众号”——应用号，同年 9 月正式将其更名为「小程序」并发布内测。2017 年 1 月 9 日，微信小程序正式上线。通过小程序，企业可以更有效链接用户，满足用户无需下载，即用即走的需求。此外很重要的一点，小程序还可以利用社交媒体的属性快速传播，打开速度更快，使用轻便。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"站在技术人员角度而言，小程序版本的不断更新迭代使得开发门槛也逐渐降低。目前，小程序主要采用云开发的模式。相较于传统 App 开发周期长（通常为 1 个月 -1 年）、投入人力物力大、无法快速迭代、对业务部门需求很难及时响应等状况。小程序不仅大大缩短了开发的周期（仅需要 1-2 周），还有效简化了开发流程，降低了运维成本。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"小程序开发于维护便利性表述起来可以总结为以下几点："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"首先，每个小程序可独立更新，不影响 APP 整体使用。其次，每个小程序可按照具体业务需求去独立开发各自的版本，不同小程序之间的更新升级彼此独立，互不干扰。最后，小程序运行采用沙箱机制，即使个别小程序出现问题，也不会拖累应用。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"受到微信小程序的启迪，百度、支付宝等互联网巨头们也纷纷加入小程序的竞争赛道，布局自己的小程序生态。截至 2020 年，小程序平台已由 1 家增加到 11 家。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"构建“超级 APP”同款小程序生态"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"拥有自己的小程序技术和生态，结合自身的连接能力和用户高频使用的特点，成就了一款又一款的“超级 App”。小程序已逐渐成为移动应用打破流量壁垒的重要利器。那么，相对于大型互联网公司，传统移动应用是否能够构建自己的小程序生态呢？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"俗话说：背靠大树好乘凉。企业可以充分利用“超级 App”的流量，以小程序的形式进驻其中。通过第三方平台沉淀用户，引导用户下载 APP，获得更加强大的功能。与此同时，企业也可以将小程序技术运用到自身的 App 上，构建自己的"},{"type":"link","attrs":{"href":"https:\/\/www.infoq.cn\/article\/CulLddgua3aarYUdcI2Z","title":"xxx","type":null},"content":[{"type":"text","text":"小程序生态"}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"超级巨头们在打造小程序生态时，技术实现几乎是一样的。都是由端侧的“小程序代码运行时”与云端的“小程序开发者平台”组成。“小程序代码运行时”充当小程序的安全沙箱、代码解释器、渲染引擎。“小程序开发者平台”供开发者提交自己的小程序，然后由平台进行审核及上下架管理。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"互联网巨头只运作自己的小程序平台，针对企业在自身 APP 上打造自身小程序生态的需求，2020 年 2 月凡泰极客推出 FinClip。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"FinClip 将“小程序运行沙箱”实现成一个不仅可以低代码轻量集成，亦可私有化部署的 iOS 和 Android 版本的 SDK，App 可以嵌入该组件而获得小程序运行和上架能力，覆盖小程序全生命周期管理。企业可邀请合作伙伴上架小程序到自己的平台，进驻到自己的 App 中，通过这种技术手段，任何企业都有希望把自己打造成为垂直领域的超级 App。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"企业如何高效运用小程序技术"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"小程序技术的运用不仅可以帮助 App 构建自己的小程序生态，还能够提升 App 的研发效率，打破传统 App 的信息孤岛，搭建新的商业体系。那么企业具体该如何高效运用小程序技术呢？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"理想的 App 构建方式是让 APP 像搭积木那样组装，松散耦合、互不干扰。每块“乐高”都有独立的生命周期，可独立测试、发布、监测、上架。由于小程序灵活、轻便、易迭代的特性，当企业应用功能需要重大升级时，可尝试通过小程序技术改造自己的 App，使得用户无需升级 App，也可享用新增功能。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"此外，小程序技术可帮助企业实现 App 功能层面的千人千面。引入小程序技术后，可以根据用户画像、客群分层，动态控制可见范围，例如一个仅针对某某地区的金牌会员可见的运营活动小程序，通过简单配置进行发布即可，无需编写任何复杂的应用逻辑代码。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"对于传统企业来说，想要发挥优势必须打通用户、内容信息、商品服务之间的关系。引入小程序技术后，App 内业务小程序可通过社交平台一键分享给客户，客户无需下载 App，也可办理业务。这样做的好处是既方便业务办理，提升用户体验，又可无形中降低获客成本，为原生 App 引流，从而实现将公域流量转换为私域流量。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"流量入口正在从 App 向全景生态渠道全面转变。小程序战略价值在全行业已逐渐达成共识。对于企业和开发者来说，也要跟上时代的脚步。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"8 月 25 日【大咖说】，我们特别邀请到"},{"type":"link","attrs":{"href":"https:\/\/xie.infoq.cn\/article\/7b0384cffb2331db61117cd68","title":"xxx","type":null},"content":[{"type":"text","text":"凡泰极客"}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"创始人 &CTO 杨涛先生进行线上直播分享，和大家聊聊移动应用如何利用小程序容器技术做转型升级？"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"主题及讲师介绍"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"本期主题："},{"type":"text","marks":[{"type":"color","attrs":{"color":"#333333","name":"user"}}],"text":"移动应用开发的下一站——如何利用小程序容器技术做转型升级？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"直播时间："},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"2021 年 8 月 25 日 晚 8 点"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"讲师介绍："},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"杨涛，凡泰极客联合创始人 &CTO。在证券行业有多年从业经历，曾担任广发证券信息技术部研发总监、广发证券交易云技术研发团队负责人。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"直播内容大纲"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"移动应用开发现状分析"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"小程序容器的发展历程"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"开发者对小程序容器技术的认知误区"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"小程序容器技术未来的发展趋势"}]}]}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"如何看直播？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"扫描下图海报小助手【二维码】，预约观看直播。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/d8\/55\/d8652b68642e069546bc95a492da2d55.jpg","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}