女友的一个建议让26岁的程序员做出了一个价值10亿美元的App

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"Kevin Systrom沮丧地离开了谷歌。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"Kevin在谷歌担任产品经理近三年之久，他渴望承担更多的责任，能够将核心动力放在有形的事情上，但他的老板却要他去打高尔夫球。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"他的下一站是NextStop，一家开发位置推荐App的初创公司。2000年代末期，在FourSquare的引领下，签到App风靡一时，而一个小型的团队意味着Kevin可以承担更多的责任，并有很大的话语权。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"他做到了。经过一年的创业磨练，Kevin决定开发自己的签到App。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“我的想法没有什么特别的……我是说开发一款签到App……那个时候谁没有想过要开发这样的一款App……这可能是我们当时能够想到的最糟糕的主意”。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"对于Kevin来说，要实现他的想法，似乎要在墨西哥找一家旅馆，于是Kevin收拾了人字拖鞋，买了两张离开加尼福尼亚的票，一张给自己，一张给女友，而第二张票将成为Kevin Systrom最好的一项投资。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"“你应该加个滤镜功能”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"Burbn是凯文的第一款App，表面上看起来不错。与其他签到App不同，Burbn允许用户在签到时一起发布照片和视频。投资人很喜欢这个主意，于是Kevin收到了两张支票，一张来自Baseline Ventures，另一张来自Andreessen Horowitz，总额为50万美元。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“我们花了6万美元启动Burbn。我们筹集了50万美元，在第二天就开搞……我们就像是要把所有的钱都留着……事实证明，使用Amazon Web Services就可以了，那个时候只需要2位工程师就能把事情做好”。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"Burbn很容易开发，但也很容易被用户忘记，9个月总共只有80个用户。Kevin回忆说，他的朋友通过这款App联系父母，并与久违的熟人重新建立了联系。但是，只要他向“外人”（也就是像你和我一样的潜在用户）展示这款App，他们都会热情地点点头，然后几分钟后就把它关掉，把它忘得一干二净。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"这是一个由热情的位置分享者组成的社区，但它并没有什么增长，必须要做点什么才行。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“我们列出了Burbn的功能，然后自问：现在市面上已经有哪些功能了？有哪些功能糟糕透了？……现在有很多签到App，有很多策划工具和群聊工具……但没有一个可以一次性向很多朋友发布精美的照片”。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"Kevin在墨西哥旅行期间问女友为什么她没有在Burbn上发照片。她说，她的iPhone 4照片看上去不如Kevin朋友的好看。他解释说，他的朋友使用了照片滤镜。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“她说，好吧，你应该加个滤镜功能。我们散步回到家里，我直接进了房间，打开笔记本电脑，做了第一个滤镜，也就是X-Pro II”。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在几周的时间里，Burbn去掉了除照片共享之外的所有功能。删减之后的版本在第一天被下载了25000次。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"一款以电报般的速度发送即时相机快照的App应该叫什么名字？没错，它就是Instagram。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"Kevin的智慧片段"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"Kevin是一位博学多才的人，因此引人注目也不足为奇。以下是Kevin的一些很有意思的想法。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"numberedlist","attrs":{"start":null,"normalizeStart":1},"content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":1,"align":null,"origin":null},"content":[{"type":"text","text":"“学习要足以致用。”——Kevin是一个自学成才的程序员，但他承认，如果没有朋友的帮助，他不可能开发出Instagram。他主张先学习足以构建出MVP的知识，然后在确定需求后再聘请真正的人才。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":2,"align":null,"origin":null},"content":[{"type":"text","text":"“你永远都没有准备好，但这也是最有趣的地方。”——你不可能在26岁时等待开悟，然后建立起一家市值十亿美元的公司。你要动手去做，然后看看挖出的泥浆里是否有宝石。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":3,"align":null,"origin":null},"content":[{"type":"text","text":"“找到解决方案非常容易，最难的是找到要解决什么问题。”——印证了爱因斯坦“了解了问题，解决方案就会浮现”的智慧，这一点在今天极为重要，因为我们生活在问题不是那么明显而解决方案并不那么复杂的时代。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":4,"align":null,"origin":null},"content":[{"type":"text","text":"“坏主意是好主意之母。”——正如Burbn所发生的那样。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":5,"align":null,"origin":null},"content":[{"type":"text","text":"“实践一天，胜过纸上谈兵一年。”——总是在床边放一堆书却不看的人通常会这么夸夸其谈。如果我是你，我不会把它当真。"}]}]}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"“如果只能读两本书，我会读这两本”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"Kevin说自己主要是通过阅读来学习，他为阅读非小说类书籍提供了宝贵的建议（Kevin不看小说。）"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"首先，他建议始终要有一个明确的目标（比如“我想学习肢体语言”），然后再拿一本合适的书看，这样你会发现阅读很有意义，并且会喜欢上阅读。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"他阅读非小说类书籍的方式也很有趣：他先分析目录，然后阅读每一章的最后一段。他说，作者会在这些地方指出他们要表达的观点。只有在知道了一本书的内容后，Kevin才会从头到尾开始读它。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"下面是他最喜欢的两本书。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"Ray Dalio的《原则》"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"《原则》是一本经典著作，在成为畅销书之前，它是一个包含Dalio“诫命”的PDF文件。PDF并没有给Kevin留下太大的印象，但是他承认，这本书使他大吃一惊。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在《原则》中，Dalio回顾了他的人生故事——从学校成绩差、母亲去世到离开桥水基金（他创立的一个1600亿美元的对冲基金）。然后，他继续从生活中总结重要的宝贵经验。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"这些原则本身可能有些教条和含糊，但是，如果你想让生活的核心逻辑焕然一新，那么以下这些可能会引起你的共鸣："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"numberedlist","attrs":{"start":null,"normalizeStart":1},"content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":1,"align":null,"origin":null},"content":[{"type":"text","text":"不要混淆自己期望的真相和现实的真相。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":2,"align":null,"origin":null},"content":[{"type":"text","text":"不用担心自己表现得好不好——你该担心的是如何实现目标。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":3,"align":null,"origin":null},"content":[{"type":"text","text":"不要因为与二级和三级后果比较而过度看重一级后果。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":4,"align":null,"origin":null},"content":[{"type":"text","text":"不要让痛苦阻碍进步。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":5,"align":null,"origin":null},"content":[{"type":"text","text":"不要把不好的结果归咎于别人，而应该由你自己去承担。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"无论是哪一个原则，它们都来自一个真实存在的人，并有真实的思考作为后盾。因此，如果你认为Dalio是权威的，甚至是教条的，可能都值得你深入研究。不管怎样，这些故事很值得你读一读。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"Eric Ries的《精益创业》"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"这是另一本经典著作，我可以亲自证明的经典。这本书300多页，里面有很多有趣的商业故事，其核心是一个简单的道理：没有人知道什么东西是可行的，所以最好的办法是先开发最小可行性产品（MVP，我认为实际上是Ries创造了这个术语），然后一步步加以验证。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"Kevin说，《精益创业》是对他影响最大的书籍之一："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“我今天仍然沿用《精益创业》的原则……其中的一个原则就是先做简单的事，这也是Instagram的第一价值观……直到今天，我仍然时常想起这个”。"}]}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"Instagram在两年内市值达到10亿美元的四个原因"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"Kevin的故事已成为硅谷的经典传说，这是有充分理由的，它体现了开发一个可以改变世界的产品的真理。"}]},{"type":"heading","attrs":{"align":null,"level":4},"content":[{"type":"text","text":"1. Instagram超级简单"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"大多数App试图通过繁杂的功能菜单来吸引用户，不断添加新功能，但却渐行渐远。而Instagram是将一个已有的App的大部分功能剔除而得到的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“确实，你不应该害怕为简单的问题提供简单的解决方案。太多数人认为你必须使用复杂的方式来解决问题。归根结底，如果你能够用简单的解决方案让人们感到满意，那么你就会走得更远”。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"Kevin强调说，当资源有限时，简单会让你走很长的路，对于大多数创业公司来说，这是非常现实的事情。但是，大多数创始人都将产品的优雅和复杂性放在首位，而不是有效性。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“当公司很小时，只有两个人，而且你经常要写代码到深夜，你根本没有时间想复杂的事情，你的时间只能用来保证一切正常运作。否则，你会过度优化”。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"不仅保持产品简单，简单性已经深植到Instagram的DNA中。在公司发展势头强劲之时，Kevin引入了“决策会议”——在所有需要做出的决定没有全部完成之前，没有人可以离开会议室。而且，如果你听过他的讲话，你会发现，他那孩子般的好奇心和谦卑感多年来一直保持不变。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“我每天醒来都要操心很多事情，就像当初Instagram还没有成气候之前。我正在做的事情是对的吗？我今天做了什么？这个想法是对的吗？”"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"确实，保持简单并不是成就一家十亿美元公司的唯一要素，你还必须解决一个价值十亿美元的问题。"}]},{"type":"heading","attrs":{"align":null,"level":4},"content":[{"type":"text","text":"2. Instagram的诞生经过实践的考验，而不只是靠想象力"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"很多成功的想法最初是想做其他完全不一样的事情，所以你没有必要在一开就费劲去想。Kevin告诉我们，Youtube最初的设计是基于视频的约会网站，而三星最初是一家鱼干出口商。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“时机、毅力和十年的尝试最终将让你看起来就像是在一夜之间取得成功。”"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"——Twitter联合创始人Biz Stone"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"Kevin偶然发现，Burbn的问题是人们确实想通过照片分享生活，但他们对照片的质量不满意。当iPhone 4成为最热的智能手机时，照片质量是一个严重的问题。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"Instagram之所以声名鹊起是因为它解决了两个问题：用户点一下按钮就可以拍出漂亮的照片，并为用户提供了一个分享照片的平台。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"但是，如果没人愿意看，谁会想分享照片呢？"}]},{"type":"heading","attrs":{"align":null,"level":4},"content":[{"type":"text","text":"3. Instagram与现有生态系统的整合"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在Instagram成为社交App之前，它是一款摄影App，几乎是业余摄影师的平台。它与Facebook的整合让它成为价值数十亿美元的巨头。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如今，随着互联网社交结构变得越来越清晰，整合成了默认的选择。你希望将你的App接入Facebook、谷歌或其他对用户有意义的网络平台。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在2010年，你可能还没有想到将用户“接入”到更大的平台上，而是尝试自己构建生态系统。具有现实主义倾向的Kevin鼓励用户在Facebook上分享他们的滤镜增强照片，从而有效地搭上了社交网络推土机式增长的便车。Instagram直到后来才添加社交媒体功能：聊天功能是在2013年末推出的，而标签功能是在Instagram推出一年后添加的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"所有这些决定看起来都是很自然而然的，但现实情况要复杂得多。"}]},{"type":"heading","attrs":{"align":null,"level":4},"content":[{"type":"text","text":"4. Kevin会听取建议，但独立做决策"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"有人给Kevin提建议，有人告诉他不要离开谷歌，也有人告诉他不要与Facebook合作，同时也有人告诉他要添加照片滤镜。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"根据多年的经验，Kevin得出的结论是，有时候人们只是因为喜欢或不喜欢你而说一些话，而不是因为他们很理性。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“创业就是这样的。一开始没有人相信你，在他们成为你的粉丝之前，你没有粉丝……对于一名企业家来说，这两面将永远存在。有时候，它会偏重于厌恶，有时会偏重于爱”。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如今，拥有4亿美元净资产的Kevin很难获得负面反馈。他已经找到了解决方法，例如让人们以1到10的等级来评价他的公开演讲，并将7删除。 他说，这样一来，人们就无法保持中立。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"保持简单和愚蠢"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我的手机嗡嗡作响，是我妈打来的。这是她第六次问我她的网店应该叫什么名字。大概两个星期了，她还没有做出决定。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如果是Kevin，他会给她什么建议？他可能会告诉她随便选一个名字，然后去试试看，因为没人知道她的网店究竟行不行。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"但我不是Kevin，所以我只能告诉她我更喜欢之前的名字。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"原文链接："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"link","attrs":{"href":"https:\/\/entrepreneurshandbook.co\/26-year-old-coder-built-a-1-billion-app-in-2-years-after-following-his-girlfriends-advice-c6f378db1fd1","title":null,"type":null},"content":[{"type":"text","text":"https:\/\/entrepreneurshandbook.co\/26-year-old-coder-built-a-1-billion-app-in-2-years-after-following-his-girlfriends-advice-c6f378db1fd1"}]}]}]}