做一個好產品的初衷：用戶值得

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我們經常說下一代，這一代，上一代，其實大都是心理年齡，比如我和 90 後溝通的時候，很少感覺到有什麼障礙。不同的人，什麼階段做什麼事情，都是不確定的。有人少年成名，有人大器晚紅。無論在哪個階段，努力追隨內心，做應該做的事情就好了。人類的悲喜，並不相同。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"回想自己的前半生，40 歲之前一直在做技術，做技術產品，做技術管理……40 歲以後，人生峯迴路轉，大江大河，盡收眼底，我開始在產品的路上狂奔。在錘子科技做的產品不說了，在極客邦三年，算一算，我們做了這些東西："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2017 年發佈了極客搜索（https://s.geekbang.org/）"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2017 年發佈了極客時間（https://time.geekbang.org/）"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2018 年發佈了極客時間企業版（https://service.geekbang.org/）"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2018 年重寫了 InfoQ 中國站（https://www.infoq.cn/）"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2019 年發佈了 部落，一個社交產品（https://horde.geekbang.org/）"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2019-20 年發佈了 極客大學四個訓練營"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這些產品看起來林林總總，其實都可以歸併到極客時間和 InfoQ 上，另外，就是都成規模了，要麼有用戶，要麼掙錢。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"做產品不能獲得商業利益，或者沒有商業模式是一件很坑爹的事情，著名產品經理二爺說，自嗨的創業者，即便坦白，也是沒有出路的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2020 年 4 月 28 日，我們正式上線了一個新產品：InfoQ 寫作平臺，https://xie.infoq.cn/，目前已經有一千多位作者開始在上面創作內容了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https://static001.geekbang.org/infoq/78/7881f70af3616ef1fabd905a660d08bc.png","alt":null,"title":"","style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"border"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"爲什麼要做這個產品呢？很多人問我這個問題，其實理由很簡單，並不是要取代這個那個，就是服務極客邦自己的用戶。這個就是最基本的訴求。其他的，做好自己的事情，該消失的，會自己消失。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"再往細說，有這麼幾點："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"1、InfoQ 一直是 EPGC 的平臺，也就是編輯和專家產生內容的產品，雖然維持了一慣的水準，但是缺乏活力，我們需要 UGC 的內容，也就是用戶自己生產更多的內容。"},{"type":"text","marks":[{"type":"strong"}],"text":"這是真正具備生命力的東西。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2、"},{"type":"text","marks":[{"type":"strong"}],"text":"互聯網技術人是個非常熱愛分享的羣體"},{"type":"text","text":"，從 2000 年前後的互聯網中文圈到現在，這羣人一直在各種平臺輸出，BBS 終端、論壇、博客網站、微信公衆號、微博、豆瓣、推特等等。這個需求一直存在，頭部作者現在基本上在微信公衆號上寫作，喜歡折騰的會搭個人網站記錄所思所想，但個人博客時代已死，寫的再好，基本上沒有訪問量了。而剩下的大部分喜愛寫作和分享的作者，都在上一代的博客或專欄網站上寫東西。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"編輯器繁複難用，土的掉渣不說，你開開心心寫了一篇文章，打開一看，頁面裏其他文字比你寫的內容多兩倍。左邊一堆不相關文字的上方告訴你「這個鞋好，不受傷還能跑」，下邊彈出的是「無痕植髮」，右邊是「少兒編程」。這讓我想起了周星馳的電影，左青龍，右白虎，老牛在腰間，龍頭在胸口……讀一篇好文章心情就完全毀掉了，看的讓人十分心疼。2020 年了，爲什麼還有這樣的產品呢？我並不總是知道。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"但是，這些作者很多是極客時間和 InfoQ 的用戶，他們配得上一個更好的、簡單的、乾淨的、有品位的寫作平臺。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"3、第三個主要的原因，是"},{"type":"text","marks":[{"type":"strong"}],"text":"我想爲喜愛寫作的人，提供一個簡單、易用、支持 Markdown 和富文本，同時所見即所得的編輯器"},{"type":"text","text":"。你不需要再去第三方編輯器排版，然後再到處貼文章，也不需要寫完 Markdown，然後再去看預覽。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我希望這個在線編輯器能夠達到甚至超越 Bear 和 Ulysses 的水準，寫的時候是什麼樣子，發佈出去，也是什麼樣。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"你也不用擔心寫作內容丟失的問題，我們提供了隨時隨地保存內容的功能。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"不熟悉 Markdown 語法的作者，使用編輯器提供的富文本模式就可以了，除了通用的樣式，我們還提供了代碼塊、公式和視頻等富文本樣式。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"喜歡用 Markdown 寫作的怎麼用呢？直接輸入 Markdown 語法，自動轉化爲富文本，所見即所得。比如："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"你想製作目錄，輸入 ## 加空格，即可激活標題 2 的樣式。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"你想引用某段文字，輸入 > 加空格，自動激活引用樣式。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"想寫代碼了？輸入三個 ` 加一個空格，也許有魔法出現呢？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"關於 Markdown 的支持，我們還在持續豐富中。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"寫了這麼多，你可能看出來了，我還是藏了一些私心在裏面。我希望給我們的用戶提供一個好用的、有品位的寫作平臺，同時也給我自己用來記錄產品軌跡。至於我們的產品和用戶，能否吸引更多人加入進來，那就要看產品和用戶的生命力了。有野心不重要，做到了才重要。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"什麼產品是好產品呢？要簡單，比如 Google、微信，兩個都是龐大的商業帝國，但老百姓用起來就是很簡單。把複雜隱藏在簡單下面，是一種能力。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"好產品還應該是有品位的。品位意味着良好的設計，優雅，不打擾，乾淨，舒適等因素，但品位也是個不可以量化的東西。這幾天二爺在讀一本講剪輯的《眨眼之間》，其實他在 2013 年就讀過另一個《眨眼之間》，是馬爾科姆的作品。讀完他寫了篇書評：「爲什麼設計師不喜歡你站在他們背後 —— 讀《眨眼之間》」，其中一段是這麼寫的："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","content":[{"type":"text","text":"正是由於「美醜」這一判斷標準是人人都有的，所以大家都喜歡站在設計師背後 —— 你基本不會聽說過有人站在程序員背後，看着代碼從潛意識中給出判斷「這個程序寫得好爛」。因爲關於程序質量的經驗可不是人人都有的。我很少見到拿過代碼看十幾秒鐘就能脫口而出「寫得真精彩」的程序員，但幾乎每天都會見到對着視覺稿指手劃腳的各種角色，也包括我自己。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"你看，我有自己的品味，大衆有大衆的品味，你有你的品味，這個不好調和。好在大家都是人類，總有一些對美和優雅的共識。流行和時尚如同疾風暴雨，轉瞬即逝，烈日陽光打在地面上，乾燥的地面就像什麼都沒有發生過。然而那些木了吧唧的美好的東西，永遠存在。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如果你也喜歡分享，歡迎入駐，成爲 InfoQ 的作者。"}]}]}