微信氣質

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"12 月在深圳廣州晃悠了幾天，見了不少新老朋友，去了廣州 TIT 創意園，再次感受那裏的人文信息。在塗鴉、雕塑和錯落有致的建築、植物裏，一羣傑出和驕傲的人，做出微信這樣的產品，也就不足爲奇了。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"最近幾年，差不多每年一月左右，我都會來一次廣州，參加微信團隊的公開課，聽張小龍的演講，和微信團隊做些溝通，膜拜一下龍哥，還是挺開心的。今年疫情，公開課還不知道是什麼形式，有機會，就提前來找微信團隊做些溝通，感覺這個團隊，一直保持了某種堅定的核，看 2012 年張小龍內部演講《微信背後的產品觀》，到 2019 年公開課的 4 小時演講《微信 8 年》，一以貫之的就是產品、人性、創造、工具和生活。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2011 年 1 月 21 日，微信正式發佈，1.0 版本僅支持 iOS，三天後，微信 Android 1.0 版發佈，之後陸續做了其他平臺的版本。10 年過去了，微信已經成長爲一個生活方式和某種操作系統，當年那些承載微信的平臺，移動版只剩下了 iOS 和 安卓，PC 就是 Windows 和 Mac。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"兩年前，張小龍在微信公開課的第一天晚上，講了 4 個小時，從微信的起源和本質談起，全面闡述了自己對微信對產品的思考，從搖一搖，附近的人，朋友圈，公衆號，講到後來的小程序，小遊戲和視頻動態，還談了自己的一些前沿技術的思考，比如 AI 等等。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"兩年後，微信生態裏增加了視頻號這樣的產品，從朋友圈、公衆號、小程序、視頻號，兩年一個重量級產品，節奏好，每次都能以新的方式進行突破，簡直是個奇蹟。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"從日活和用戶體量上看，微信讀書已經沒有對手，基本上終結了電子書閱讀這場戰爭，他們在做一些新的東西和嘗試了，近期應該就會發布。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"關於企業協作軟件，我們經常會提到釘釘、企業微信、飛書等等，其實釘釘和企業微信的用戶和數據，遠遠超過其他軟件，不是一個量級。依託微信，企業微信從服務和鏈接外部用戶這個角度，打開了新的局面。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"微信十年，現在也站到了另一個十字路口，不過微信始終有個篤定的核，這個始終沒有變化。他們有獨特的思考方式，也有着獨特的產品解讀。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"一個人、一個產品，可以有很多標籤，但是內部的核應該是不變的，堅定的。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"讀《月亮與六便士》，很有意思。大部分人的一生，從出生開始，就開始不停的爲自己加標籤，或者叫穿衣服，比如學生/工程師/CEO/妻子/父親/兒子/創業者等等，最終人們成了一個花裏胡哨的人，並且按照每件衣服的樣子去生活，那人的本心呢？夢想呢？慢慢就不在了。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"書裏主人公，原本是個平凡的倫敦證券經紀人，突然魔鬼附體，迷上了繪畫，然後開始去標籤，職員、丈夫、父親、情人、優裕美滿的生活，統統拋棄了，他去了巴黎學習繪畫，最後流浪到了塔西提島，用畫筆譜寫出自己光輝燦爛的生命，並創作出了偉大的作品。可惜的是，最後主人公染病去世，他的土著姑娘依照遺言焚燬了掛滿壁畫的屋子，甚至沒有留下一根木頭。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"讀來讓人十分感慨。一邊是平庸的幸福，一邊是兇險的理想，人們會選擇哪一邊呢？大部分是前者吧。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"無論如何，每個人應該守住自己的核。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"新的一年真實的開始了，2020，一切都被改變了，一切都無法重來。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"時間是連續的，只能繼續向前走。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}