極客邦合夥人&總裁池建強:“煉”就卓越技術團隊與產品的方法論

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"口述 | 池建強"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"整理 | 王強"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2021 年 5 月 21-22 日,極客邦旗下科技領導者高端社區 TGO 鯤鵬會主辦的 GTLC 全球技術領導力峯會全球總站 在上海成功舉辦,吸引全國各地 600 多位 CTO、技術 VP 等科技領導者參與。會上,極客邦合夥人兼總裁池建強分享了主題爲"},{"type":"link","attrs":{"href":"https:\/\/gtlc.infoq.cn\/2021\/shanghai\/presentation\/3565","title":"xxx","type":null},"content":[{"type":"text","text":"《端到端拆解:優秀技術團隊與產品是如何養成的》"}]},{"type":"text","text":"的壓軸演講,探討“如何打造優秀的技術團隊”這一熱門話題。我們將演講內容整理如下,以饗讀者。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"  "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"大家好,我是池建強,以前是一個70後的程序員,現在是一個70後的產品經理,來到這裏給大家做分享很開心。我今天的主題是如何打造優秀的技術團隊和產品,這個話題很大,可以講很多東西,在這裏我主要跟大家輸出一些我的想法和思考。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"如何打造優秀的技術團隊"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我們來談一談如何打造優秀的技術團隊,這裏面主要涉及到人跟技術,大家大部分都是做技術的,我們就講一講“人”。先講一個小故事,不知道大家有沒有看過“讀庫”這本雜誌,它一直是紙質版並且有很多忠實用戶。我跟讀庫創始人六哥說要不要做電子版,他一開始是很牴觸的,幾年過去了,現在他開始想做這個事情,就問我,做這樣的產品需要多久?怎麼做?需要花多少錢?"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"這些問題並不容易回答,因爲做產品是一個系統工程,爲什麼做,怎麼做,什麼時候完成 1.0 版本,成本是什麼,1.0 出來之後,纔是真正的開始。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我們經常聽到一些傳統產業產生這樣的訴求,到某個階段,我要數字化了,我該怎麼辦。這裏並不是說「我就差一個程序員」了,差挺多的。從零到一做產品,需要做很多系統級別和團隊級別的事情。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"如何找人"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我們先講團隊級別,我在2016年底離開了錘子科技,加入了"},{"type":"link","attrs":{"href":"https:\/\/www.geekbang.org\/","title":"xxx","type":null},"content":[{"type":"text","text":"極客邦"}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"創業。極客邦公司早期有技術媒體,做技術大會,做一些商務項目和廣告,業務模式就是這樣的。我去了公司以後,當時想做一款極客時間這樣的產品,但公司在這方面的人員、技術和數據基礎幾乎是零,要做的事情很多,首先就是招人。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"談到招人,這裏面有一個3F原則,簡單來說就是由 3 個英文單詞的開頭組成:"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"Friend-朋友,先從朋友開始下手,“騙”朋友與我們一起創業;"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"Family-家人,家人最好不要騙,但要贏得家人的支持;"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"Fool-“傻子”,指的是一些有專業技能,但是沒有太多創業概念的人。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"創業做產品的初期,我們可以從這 3 類人中「下手」,從他們中找出我們的同行者。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"整個團隊成規模以後就可以從各種招聘網站等公開渠道上找人,但核心的成員一定要值得信賴"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":",要面試找到真正合適的人,和他們一起創業。創業團隊做產品的不同階段,對人的要求是不一樣。創業初期對人的要求是最嚴格的,遇到困難的時候是否可以跟你一起走下來,這個很重要。因爲遇到困難幾乎是一定的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"另外一點,要找到比自己優秀的人才,不一定是人家各方面都比你優秀,有一點比你強就很好。一個人不可能全部是長板,我們肯定有自己的短板,人發展到一定階段長短板可能還會互換,但是,在特點的階段,要找其他人來補足你的短板,一起前行。 "}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"小團隊"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"另外,團隊的管理要義是敏捷,我說的不是敏捷教練提到的敏捷,是一種交流、交互和迭代方式,敏捷性和小團隊密不可分。儘可能把團隊拆成更小的技術單元,功能要能夠迅速上線驗證,每兩週上線一個版本。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"比如,我們今天想一些與衆不同的點子,迅速上線驗證,可以很快就看到效果,如果不對就下線,如果還有改進餘地,下個星期再去改它。如果改了還不行,那繼續下線,如果改了行,它一定很好……"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"保持一個有戰鬥力的小團隊,產研設增長團隊,綁在一起,持續實現想法。如果說有一個很好的點子過了兩個月還沒有排上去,然後第三個月發佈了,我們可能對這個想法已經失去了激情。慢了,還不如不做。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"小團隊在我們創業階段裏面是非常重要的,因爲經常做一年以後還可以這樣,但是做兩年、三年、五年的時候會丟掉好的習慣,團隊變得臃腫和流程化。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"快讀迭代離不開任務拆分,這裏面有一些小技巧:"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"1、對多個項目的進行細分重組,打包裝箱,公共的東西,可以抽取出來一起做"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"2、做悲觀的工期估算,大部分工期估算都過於樂觀,團隊管理者要有這個預期"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"3、做好實時跟蹤,定期 Review,並準備好 B 計劃"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"一個團隊長期做三年、五年、十年,配合得很好,工期估算也會越來越精準。但新團隊都需要很長時間磨合,所以悲觀預測是必須的。另外,工期要時時跟蹤,並進行風險控制,要準備好 B 計劃,B 計劃有時候可以救命的。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"團隊組織結構"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"小型團隊一般按照職能方式組織,比如一個產研設團隊會拆分成產品、設計、架構、前端、後端、運維、安全等職能小組,通力配合,完成公司各個業務線上的產品和項目。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"大一點的公司,會按照業務單元來配置產研資源,比如微信讀書,隸屬微信事業羣,但是一個完整的業務單元,產品研發設計運營銷售一應俱全,對整個業務負責。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"不通的團隊規模,可以酌情采用不同的組織結構配置方式。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"用好當下技術"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"程序員總是喜歡追新,對新技術充滿了嚮往,會傾向於用新技術重寫老業務單元,這非常危險。重寫比重構危險很多,遇到這種情況,需要評估新技術對長久生產力有沒有促進作用,不要爲了追新而採用新技術。因爲團隊成員的喜好而去重寫現有的系統,很容易掉坑裏。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"什麼是好的技術棧?"}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"擴展。通過更多資金和設備支持更多的用戶、流量、數據和代碼,而不是人力資源"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"支持好當下的業務,而不是三年後的業務"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"創業公司,熟悉什麼就用什麼好了"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"此外技術棧還有幾個要點:"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"1、規劃產品要有長遠的打算。多長算長?"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"2、好的(成熟的)技術要儘快引入,追新和求穩之間要有平衡"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"3、要儘可能重構代碼,而不是重寫代碼"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"4、在新的技術棧上完全重寫代碼 ≈ 自殺"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"5、要把變化集中在某個領域,而不是散落在系統的各個地方"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"6、做好 Code Review 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年 10 月上線的,最終發展成了內容+平臺+服務的商業模式。上游是內容供給方,我們要支撐內容的供給,和老師一起打造課程,下游是企業還有個人,我們需要服務這些企業和個人。我們做的是高頻剛需的需求,但也是逆人性的,人們骨子裏都不愛學習,沒有人天生就愛學習,我們做的是教育這件事,是需要堅持長期主義的。我們做的是垂類市場,面向To B、To C,這些就是我們對需求、市場和產品的識別,也是我們在做的事情。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"從 MVP 到 PMF"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"如何去驗證需求呢,一般是通過 "},{"type":"link","attrs":{"href":"https:\/\/zh.wikipedia.org\/wiki\/%E6%9C%80%E7%B0%A1%E5%8F%AF%E8%A1%8C%E7%94%A2%E5%93%81","title":"xxx","type":null},"content":[{"type":"text","text":"MVP "}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"的方式,就是 Minimum Viable Product,最小可行性產品,先做一個最小化的產品,扔到市場上看看用戶是什麼反應,是不是驗證了我們的想法。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"最小化產品不一定是個 App,可以是一個公衆號、小程序、視頻號,甚至是個落地頁,都可以驗證想法。需要注意的一點就是,不要一直 MVP 下去,一直藉助第三方產品,業務很難做大。MVP 現在已經是個常識了,做產品肯定會提 MVP,但真正能做好,很不容易。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"PMF 是指產品是否符合市場,這個其實也有一些誤解,很多人總是做好產品再找市場,這就搞反了,你做好產品卻沒市場就白做了,這種失敗的案例非常多。所以我們講了很多識別需求的事情,就是要看這個需求,是不是有市場。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"要麼是已經存在的市場,要麼是潛在市場或隱藏市場。當年喬布斯發佈 iPhone 的時候,大家沒有想到,手機屏幕跟鍵盤是可以結合起來的,屏幕突然就這樣變大了,電話、互聯網和音樂等各種 App 突然有了更大的空間,可以說,iPhone 開啓了新的市場空間,也就是移動互聯網。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"記住一點,要先找市場再找產品。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"極客時間的認知演化"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我們做了 MVP,做了產品,但一開始,我們覺得自己在做知識付費的專欄產品,經過長達三年的演化,我們知道自己在做職業教育,產品心態也有了巨大的變化。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我們的編輯和內容供應商,依託我們的內容中臺一起打造了成體系的數字化學習平臺,有專欄、視頻課、大廠案例和每日一課,有測學考評系統,有更好的體驗式學習方式,比如排位賽、學習計劃和提醒等等。我們還有了針對深度用戶學習的極客時間訓練營和滿足企業數字化轉型的極客時間企業版。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"用戶和市場需求,包括我們自己的認知,驅動我們完成這些變革。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"比如,一個重要的認知是大部分用戶是懶惰的,不愛學習,也不喜歡選擇,大家更愛刷刷抖音或看看朋友圈,這樣就挺好。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我們一開始只是做內容,後來發展到內容+服務+平臺。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"針對個人,我們除了內容以外還做了學習計劃、排位賽等功能,爲用戶提供體驗式的學習方式,爲什麼?是因爲我們希望用戶學完、學會和學有所成,所以要提供工具和遊戲化的方式爲用戶提供更好的知識服務。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"針對企業,我們需要有更好的團隊和產品爲企業提供學習和培訓服務,企業客戶成功,我們才能成功。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"至於我自己,從技術人轉變成產品人,同時又是創業者,在創業做產品的過程中,要做的事情非常多,比如產品設計、團隊管理、業務增長等等。很有意思。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"所以我一直覺得,做爲一個技術人還是非常幸運的,我見過很多技術人轉型成爲優秀的創業者、管理者和產品經理,我們在這方面有很多優勢。技術人,可以做的不僅僅是技術,這個時代賦予了我們更多機會,希望每個人都能把握好自己的機會,實現自己的想法。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"非常高興可以跟大家做這樣一個分享,謝謝大家。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"演講嘉賓介紹:"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"池建強,極客邦科技合夥人、總裁,極客時間創始人,主管研發、產品和設計團隊,主導極客時間相關業務。70 後程序員,曾先後任職於洪恩軟件、用友集團和錘子科技,有豐富的產品規劃、架構設計和團隊管理經驗。喜愛編程和寫作,是微信公衆號 MacTalk 作者,並著有圖書"},{"type":"link","attrs":{"href":"https:\/\/www.infoq.cn\/minibook\/mac-talk","title":"xxx","type":null},"content":[{"type":"text","text":"《 MacTalk ·人生元編程》"}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"和"},{"type":"link","attrs":{"href":"https:\/\/book.douban.com\/subject\/26663519\/?from=tag_all","title":"xxx","type":null},"content":[{"type":"text","text":"《 MacTalk ·跨越邊界》"}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"。"}]}]}
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