做一个好产品的初衷：用户值得

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我们经常说下一代，这一代，上一代，其实大都是心理年龄，比如我和 90 后沟通的时候，很少感觉到有什么障碍。不同的人，什么阶段做什么事情，都是不确定的。有人少年成名，有人大器晚红。无论在哪个阶段，努力追随内心，做应该做的事情就好了。人类的悲喜，并不相同。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"回想自己的前半生，40 岁之前一直在做技术，做技术产品，做技术管理……40 岁以后，人生峰回路转，大江大河，尽收眼底，我开始在产品的路上狂奔。在锤子科技做的产品不说了，在极客邦三年，算一算，我们做了这些东西："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2017 年发布了极客搜索（https://s.geekbang.org/）"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2017 年发布了极客时间（https://time.geekbang.org/）"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2018 年发布了极客时间企业版（https://service.geekbang.org/）"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2018 年重写了 InfoQ 中国站（https://www.infoq.cn/）"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2019 年发布了 部落，一个社交产品（https://horde.geekbang.org/）"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2019-20 年发布了 极客大学四个训练营"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"这些产品看起来林林总总，其实都可以归并到极客时间和 InfoQ 上，另外，就是都成规模了，要么有用户，要么挣钱。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"做产品不能获得商业利益，或者没有商业模式是一件很坑爹的事情，著名产品经理二爷说，自嗨的创业者，即便坦白，也是没有出路的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2020 年 4 月 28 日，我们正式上线了一个新产品：InfoQ 写作平台，https://xie.infoq.cn/，目前已经有一千多位作者开始在上面创作内容了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https://static001.geekbang.org/infoq/78/7881f70af3616ef1fabd905a660d08bc.png","alt":null,"title":"","style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"border"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"为什么要做这个产品呢？很多人问我这个问题，其实理由很简单，并不是要取代这个那个，就是服务极客邦自己的用户。这个就是最基本的诉求。其他的，做好自己的事情，该消失的，会自己消失。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"再往细说，有这么几点："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"1、InfoQ 一直是 EPGC 的平台，也就是编辑和专家产生内容的产品，虽然维持了一惯的水准，但是缺乏活力，我们需要 UGC 的内容，也就是用户自己生产更多的内容。"},{"type":"text","marks":[{"type":"strong"}],"text":"这是真正具备生命力的东西。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2、"},{"type":"text","marks":[{"type":"strong"}],"text":"互联网技术人是个非常热爱分享的群体"},{"type":"text","text":"，从 2000 年前后的互联网中文圈到现在，这群人一直在各种平台输出，BBS 终端、论坛、博客网站、微信公众号、微博、豆瓣、推特等等。这个需求一直存在，头部作者现在基本上在微信公众号上写作，喜欢折腾的会搭个人网站记录所思所想，但个人博客时代已死，写的再好，基本上没有访问量了。而剩下的大部分喜爱写作和分享的作者，都在上一代的博客或专栏网站上写东西。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"编辑器繁复难用，土的掉渣不说，你开开心心写了一篇文章，打开一看，页面里其他文字比你写的内容多两倍。左边一堆不相关文字的上方告诉你「这个鞋好，不受伤还能跑」，下边弹出的是「无痕植发」，右边是「少儿编程」。这让我想起了周星驰的电影，左青龙，右白虎，老牛在腰间，龙头在胸口……读一篇好文章心情就完全毁掉了，看的让人十分心疼。2020 年了，为什么还有这样的产品呢？我并不总是知道。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"但是，这些作者很多是极客时间和 InfoQ 的用户，他们配得上一个更好的、简单的、干净的、有品位的写作平台。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"3、第三个主要的原因，是"},{"type":"text","marks":[{"type":"strong"}],"text":"我想为喜爱写作的人，提供一个简单、易用、支持 Markdown 和富文本，同时所见即所得的编辑器"},{"type":"text","text":"。你不需要再去第三方编辑器排版，然后再到处贴文章，也不需要写完 Markdown，然后再去看预览。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我希望这个在线编辑器能够达到甚至超越 Bear 和 Ulysses 的水准，写的时候是什么样子，发布出去，也是什么样。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"你也不用担心写作内容丢失的问题，我们提供了随时随地保存内容的功能。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"不熟悉 Markdown 语法的作者，使用编辑器提供的富文本模式就可以了，除了通用的样式，我们还提供了代码块、公式和视频等富文本样式。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"喜欢用 Markdown 写作的怎么用呢？直接输入 Markdown 语法，自动转化为富文本，所见即所得。比如："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"你想制作目录，输入 ## 加空格，即可激活标题 2 的样式。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"你想引用某段文字，输入 > 加空格，自动激活引用样式。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"想写代码了？输入三个 ` 加一个空格，也许有魔法出现呢？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"关于 Markdown 的支持，我们还在持续丰富中。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"写了这么多，你可能看出来了，我还是藏了一些私心在里面。我希望给我们的用户提供一个好用的、有品位的写作平台，同时也给我自己用来记录产品轨迹。至于我们的产品和用户，能否吸引更多人加入进来，那就要看产品和用户的生命力了。有野心不重要，做到了才重要。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"什么产品是好产品呢？要简单，比如 Google、微信，两个都是庞大的商业帝国，但老百姓用起来就是很简单。把复杂隐藏在简单下面，是一种能力。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"好产品还应该是有品位的。品位意味着良好的设计，优雅，不打扰，干净，舒适等因素，但品位也是个不可以量化的东西。这几天二爷在读一本讲剪辑的《眨眼之间》，其实他在 2013 年就读过另一个《眨眼之间》，是马尔科姆的作品。读完他写了篇书评：「为什么设计师不喜欢你站在他们背后 —— 读《眨眼之间》」，其中一段是这么写的："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","content":[{"type":"text","text":"正是由于「美丑」这一判断标准是人人都有的，所以大家都喜欢站在设计师背后 —— 你基本不会听说过有人站在程序员背后，看着代码从潜意识中给出判断「这个程序写得好烂」。因为关于程序质量的经验可不是人人都有的。我很少见到拿过代码看十几秒钟就能脱口而出「写得真精彩」的程序员，但几乎每天都会见到对着视觉稿指手划脚的各种角色，也包括我自己。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"你看，我有自己的品味，大众有大众的品味，你有你的品味，这个不好调和。好在大家都是人类，总有一些对美和优雅的共识。流行和时尚如同疾风暴雨，转瞬即逝，烈日阳光打在地面上，干燥的地面就像什么都没有发生过。然而那些木了吧唧的美好的东西，永远存在。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如果你也喜欢分享，欢迎入驻，成为 InfoQ 的作者。"}]}]}