14年創業“踩坑”經驗分享：踏上英雄之旅，成爲自己的英雄｜GTLC

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"size","attrs":{"size":10}},{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"口述 | 霍太穩"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"size","attrs":{"size":10}},{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"整理｜劉嘉洋"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"size","attrs":{"size":10}},{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"編輯｜羅燕珊"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2021 年 5 月 21-22 日，極客邦旗下科技領導者高端社區 TGO 鯤鵬會主辦的 "},{"type":"link","attrs":{"href":"https:\/\/gtlc.infoq.cn\/2021\/shanghai?utm_source=infoq&utm_medium=conference","title":null,"type":null},"content":[{"type":"text","text":"GTLC 全球技術領導力峯會全球總"}]},{"type":"text","text":"站 在上海成功舉辦，吸引全國各地 600 多位 CTO、技術 VP 等科技領導者參與。會上，極客邦科技創始人兼CEO霍泰穩分享了主題爲《14年創業“踩坑”經驗分享：踏上英雄之旅，成爲自己的英雄》的演講分享，分享自己在創業路上所總結的重要經驗以及踩過的坑，爲想創業或正在創業的夥伴提供參考，“希望大家都能成爲自己的英雄”。我們將演講內容整理如下，以饗讀者。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"之所以用“踏上英雄之旅，成爲自己的英雄”這個標題，不是要給大家灌雞湯，是因爲前段時間我在看約瑟夫·坎貝爾的《英雄之旅》這本書，很有感觸。其實每個人經過努力，一路打怪升級，都可以成爲自己的英雄。我走到今天，也算小有成績，驗證了坎貝爾的英雄之旅，我也覺得我們每個人都可以。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"在正式開始分享前，我先簡單做個自我介紹，以及我創立的這個公司，讓大家有個基本的瞭解，也能知道我的經驗適用於什麼樣的人羣，或者說什麼樣的公司規模。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"極客邦科技不是一家新的公司，從 2007 年我們做 InfoQ 中文站開始，到現在已經有 14 年。前十年，這基本就是一家小而美的公司，我那會經常說我們人數規模似乎從來沒有超過 30 人。當時我們甚至沒有辦公室，大家都在家裏 SOHO 辦公，還經常引以爲傲，覺得這種做法很先進。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"變化是從 2015 年開始，當時我覺得中國的發展速度很快，我們有很多很好的機會，也要發展得再快一些。所以就找到 InfoQ 的創始人 Floyd Marinescu，跟他說我們想獨立發展。Floyd 也很爽快，因爲對我們很信任，所以談了一個價格後，我就成立了極客邦科技這個公司，在 2015 年的時候把 InfoQ 在大中華區的業務給 MBO（管理層收購）了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"TGO鯤鵬會是 2015 年開始創建並運營的，極客時間的前身 StuQ 斯達克學院也是那時候開始創建並運營。TGO鯤鵬會活下來了，但StuQ 斯達克學院做得不好。所以 2017 年我邀請池建強老師加盟，開始重新做知識服務的產品，也就是現在大家看到的“極客時間”，發展到現在註冊會員快 200 萬，付費的會員也超過 60 萬，還是一個不錯的數據。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"簡單總結來說，經過過去 14 年的發展，極客邦科技現在有團隊人數近 300 人，業務包括 InfoQ、TGO鯤鵬會、極客時間等，估值近 10 億，是一個千里馬公司。所以，也請大家明白，我的創業經驗，適合 300 人以內的團隊，再大的團隊我還沒有經歷過，估計得過幾年再給大家分享。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"今天我主要和大家分享過去創業過程中，我總結的五個經驗，以及我踩過的五個坑，相信對大家的職業發展會有些幫助。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"創業的5個經驗"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"去年我在我們極客時間的 App 上寫了一個公開課的專欄，名字是《"},{"type":"link","attrs":{"href":"https:\/\/time.geekbang.org\/opencourse\/intro\/100060101","title":null,"type":null},"content":[{"type":"text","text":"一個草根創業者的 40 歲人生覆盤"}],"marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"》，現在有差不多 1.5 萬人訂閱了，裏面寫了很多，我從中抽出來 5 個有代表性的經驗這兒分享給大家。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第一個經驗：創業者最重要的三件事：找人找錢找方向，談夢談錢談共贏"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"對於公司的 CXO 們，包括我們這些技術管理者，最重要的三件事是“找人找錢找方向”。這個經驗是幾年前我從TGO鯤鵬會的元老會員老楊（楊冀龍）那學來的。有次開TGO鯤鵬會北京分會的董事會，回來的路上老楊坐我的車，閒聊時我問他作爲知道創宇的聯合創始人，平時的主要工作是什麼，他說很簡單，就是“找人找錢找方向，談夢談情談共贏”，頓時讓我有種恍然大悟的感覺。大家都知道，作爲公司的高管，平時的工作非常繁忙，但是這 14 個字，基本就把核心工作給梳理出來了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我回憶咱們公司的幾個里程碑事件，都"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"和關鍵人員的加入分不開"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"。其中最典型的一個就是 2017 年，錘子科技的技術總監、MacTalk 公衆號的主理人池建強老師加入我們團隊。雖然我們是一個爲開發者服務的社區，但是我們自己是沒有研發團隊的，說起來也是很有意思的一件事情。池建強加入我們團隊之後，就開始組建團隊，也開始規劃我們的互聯網產品，就是現在大家經常使用的極客時間 App。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"池建強和我們合作很久，在加入極客邦科技之前，他是 InfoQ 架構方面的社區編輯，經常給我講一定要重視產品研發，這樣才能讓公司規模化發展，才能聚集更多的用戶。但是我對這個事情不敏感，雖然買了一些產品設計的書來看，但也找不到感覺。後來，池建強索性就自己加入進來了。到現在爲止極客時間用三年的時間，積累了差不多 200 萬的註冊用戶，付費用戶超過了 60 萬。要知道，InfoQ 在過去十多年的時間裏，也就只有 20 多萬的用戶，這就是關鍵人才的價值。現在我們融資需要講故事的時候，基本是圍繞極客時間展開。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"這裏的「找錢」主要是指融資，不同發展階段所需要的錢的類型也不一樣。在極客邦科技發展的早期，主要是爲了團結更多優秀的專家，採取了類似於衆籌的模式，專家出些錢，更重要的是平時的各種資源的支持。比如馮大輝，科技界的KOL，在最開始的時候就是我們的衆籌對象之一。在 InfoQ 品牌的傳播上，以及各種會議宣傳方面的幫助很大。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"當公司發展到一定規模，就需要引入專業的資本，最好是帶有資源的，來提升公司的發展速度和質量。我們在 A 輪的時候引入了月恆資本，這個資本背後有「得到」的支持，這對我們開展知識服務的業務非常有幫助，因爲「得到」有成熟的經驗，我們可以通過交流拿過來學習和參考。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"「找方向」是一個很難的事情。這幾天有個新聞，不知道大家留意到沒有，就是張一鳴宣佈卸任字節跳動 CEO，理由是“決定放下公司日常管理，聚焦遠景戰略、企業文化和社會責任等長期重要事項。”很多時候魚和熊掌不可兼得，公司的治理是需要事無鉅細的，大的要管，小的也不能放過。但在管理上花的時間多了，就很難有大塊的時間來思考“詩和遠方”了。很多時候，選擇比努力更加重要，尤其是對於公司的高管。我現在經常想，如果 3 年前，我們沒有聚焦於在線教育業務的拓展，還只是通過線下會議來賺錢，那麼我們就非常有可能躲不過這次的新冠肺炎疫情，就很有可能死掉。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"InfoQ 的會議一直做得非常不錯，包括 QCon 全球軟件開發大會、ArchSummit 全球架構師峯會，包括今天大家參加的 GTLC 全球技術領導力峯會等，在業界都是數一數二的。但是受限於地域、會議現場的容量、專題和專家的容量，這樣的業務天花板還是太低。而在線教育，通過互聯網來提供服務，可擴展性就會好很多，不論你是在北京，還是在新疆，還是在硅谷，都可以隨時通過極客時間 App 來學習。基於這樣的思考，再加上當時知識服務浪潮的興起，我們就決定把公司最好的資源都投入到極客時間 App 裏面來，結果就是大家現在看到的樣子，有了極客時間的極客邦科技，已經成爲 IT 在線教育領域，尤其是針對數字化人才培養領域的領頭羊。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第二個經驗：不要怕囉嗦。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我們的技術創業者，比較習慣於用代碼說話，懶於動嘴，還有個名言是“Talk is cheap, show me the code”。但在公司治理中，不說話就不行了，不僅要說話，還要反覆地對一件事情進行重複。這個經驗，是從阿里雲的創始人王堅博士那兒學來的。因爲我和他一起創建了 2050，合作的比較多，剛開始的時候幾乎每個月都要見一次面。打的交道多了，我發現他真是一個“愛囉嗦”的人，不論到哪兒做分享，肯定會談到 2050。就是這樣，現在他把 2050 “囉嗦”到杭州市政府將其作爲每年重要的一件事情來支持，桐廬市政府還專門給了個地方作爲 2050 展覽館，浙江衛視還專門有一檔節目就是“預見 2050”，我去年還去錄製過一次。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"後來我在看黑石集團的創始人蘇世民的自傳《蘇世民：我的經驗與教訓》，裏面有句話也很好地印證了王堅博士“囉嗦”背後的邏輯："},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"任何企業家領導團隊的首要任務，就是圍繞自己的願景進行造勢動員，營造一種必然成功的濃厚氛圍"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"。我拿這句話找王博士印證時，他說：“哈哈，這是唯一正確的方法。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第三個經驗：不要在恐懼的時候做決定。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"第三個經驗，就是不要在恐懼的時候做決定，事實證明，在這個時候做的決定八成都是錯的，因爲沒有進行深入的思考。這個道理說來簡單，但是實際操作起來，難度還是挺大的。剛開始創業的時候，因爲團隊人少，我總是擔心每個人的離開，所以就給自己立了個規矩，每週都要找大家聊聊天，喫喫飯，加深彼此的感情。但是墨菲定律證明了，越是擔心什麼，就越是發生什麼，最後，幾個早期的合作伙伴，還是一個接一個地離開了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"覆盤來看，在面臨恐懼的時候，最好的方式是思考恐懼背後的原因是什麼。如果是擔心人離開，那說明團隊的人才密集度還不夠大，當務之急是擴大團隊規模，吸引更多優秀的同學進來，而不是生硬地維繫現在的這個團隊。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"現在再遇到類似的事情時，我採用的最簡單的方式就是把和這件事情相關的正面、負面的要素都列出來，然後逐個進行分析，爭取找到問題背後的根因。如果還是沒有頭緒，就找幾個相關的小夥伴，用六頂思考帽的方法，圍繞問題從數據、邏輯、直覺等各個維度進行分析，然後得出結論。現在來看，這些解決方案相對而言還是比較靠譜的。大家平時遇到問題的時候，也不妨用這兩個方法試一下。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第四個經驗：公司治理也是有章法的。願景、人才、數據、決策、流程、掌控力。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"通過一些成熟的方法，可以讓自己少走一些彎路。我一直覺得 InfoQ 能從 2007 年走到今天，成立了極客邦科技，還發布了極客時間這樣的互聯網產品。和我們在 2009 年引入“掌握洛克菲勒的習慣”這個方法論有很大的關係。後來吉諾·威克曼將其升級爲《"},{"type":"link","attrs":{"href":"https:\/\/item.jd.com\/32247745980.html","title":null,"type":null},"content":[{"type":"text","text":"掌控力：用創業運作系統實現企業卓越運營"}],"marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"》。裏面給我幫助比較大的，就是他提供了一套簡單、又容易操作的公司治理方法論，將其簡單歸結爲六要素：願景、人才、數據、決策、流程、掌控力。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我則將其總結爲三點。第一點就是"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"每個季度都要有優先級事情"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"，不論是公司還是個人，不論是按 KPI 還是按 OKR，都將最重要的事情列出來，大家統一思想，力出一孔，利出一孔，集中力量辦大事。第二就是要"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"有可量化的數據支撐剛纔提到的優先級的事情"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"，就好像我們在定 OKR 的時候，要通過具體的 KR 來讓那個 O 更加顯性化。比如我說要大力提升 TGO鯤鵬會會員的滿意度，那麼可量化的數據就是去年有 50%的人滿意，今年要提升到 75%的人滿意等。第三個就是"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"有節奏的會議"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"，通過定期的溝通，來推動事情往前發展。在我們團隊，就是晨會、週會、季度會議等。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第五個經驗：保持身心健康。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"這兩天有個企業家不幸去世，我看咱們 TGO鯤鵬會的會員羣裏大家都提到平時一定要加強身體鍛鍊，說明大家還是有這個意識的。我曾經在網上看過一個報道，根據世界衛生組織（WHO）在 2019 年披露的一組數據顯示，全球有超過 3.5 億人罹患抑鬱症，近十年來患者增速約 18%。根據估算，到目前爲止，在我們國內患抑鬱症的人數很可能高達 1 億。我這裏還有一組數據：截至 2019 年 12 月，新浪微博上“抑鬱”相關的話題累計閱讀已經超過 4.5 億，而百度貼吧裏和“抑鬱”相關的帖子數量累計也超過 2700 萬。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我和大家分享的一個最簡單的經驗就是，跑步。我是從 2016 年第一次參加越野跑開始，纔算是正式擁有了這個愛好，運動也開始規律起來。無論工作再忙，每天 6 點左右起牀，跑個三五公里，回來洗漱，喫早餐，精神抖擻去工作。如果是出差，只要超過兩天，就在旅行箱裏放上跑鞋和運動服，能在室外跑就在室外跑，條件不滿足在室內健身房也能進行。有人說，創業就是跑馬拉松，我完全贊同。我想這句話表達的意思，不僅僅是說創業需要耐心，還說明了創業也需要好的體力支持，更需要身心健康。於我而言，跑步帶給我很多美好的生命體驗，我經常給周圍的朋友說，開心的時候去跑步，心煩的時候去跑步。跑步也已經融入了我的生命，讓我身心健康，我也希望你早日和我一樣，享受跑步，享受生命。"}]},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/31\/1c\/317fdb7516dca2e6e2ce98bb5dec8e1c.png","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"創業的5個坑與感悟"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第一個坑與感悟：越早和政府打交道越好。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我估計很多人，尤其是咱們技術出身的創業者，會覺得和政府打交道很麻煩，效率不高。其實然，現在咱們的政府辦事還是很靠譜給力的，我從前也不願和他們打交道，但是現在是“樂於”，甚至是主動和政府打交道，因爲我從裏面嚐到了好處。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"去年新冠肺炎疫情，大家的日子都不好過，極客邦科技所有的線下會議都停辦了，現金流一下子特別喫緊。我們公司在去年 8 月 23 日成立了黨支部，然後我又加入了所在街道的商會，而且還成爲副會長。政府知道我們資金困難之後，就請中國銀行聯繫我們，用兩週的時間就提供了幾百萬的銀行貸款，而且利息很低。所以，我現在幾乎是每遇到一個創業者都跟他說，別拒絕政府，要主動和他們打交道。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第二個坑與感悟：銀行的錢是最便宜的，能拿的時候就多拿。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"很多人是不願意貸款的，覺得這是欠別人的，能不借就不借。其實不是這樣的，現在做什麼事情都講究效率，資金也有資金的使用效率。現在據我瞭解，國內幾個大行的貸款利率可以優惠到 4%甚至 3.5%，這在從前是不可想象的。我們拿着這個錢擴大公司的現金流儲備，加大在研發、教研等方面的投資，加快公司的發展，是非常划算的事情。有人說，我有股權，去融資就好了，但其實從長遠來看，股權融資是最貴的。你出讓了投票權，而且還面臨投資人的壓力，有時候還有對賭，其實代價是很大的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第三個坑與感悟：如果這個事情重要，就要親自下場去做。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"這點和前面提到的“囉嗦”實質上是一樣的，就是重要的事情，關乎全局的事情，我們就要躬身入局，可能只是囉嗦已經不管用了。在前年的時候，我就跟我們團隊說，極客時間的企業版是我們發展的方向，我們要投入足夠多的資源去做，加快它的發展。但是一年下來，並沒有特別大的變化，原因是因爲每個人都有自己的目標，並沒有人特別去關注極客時間企業版的發展，都要先完成自己的業績目標。這沒有錯，但同時我們也失去了戰略目標的實現。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"所以，我現在是親自下場，上週還帶領團隊去長沙拜訪了幾個關鍵客戶，用自己的切身行動，告訴大家我對這件事情是重視的。還爲極客時間企業版相關的事情都設好 Timeline，比如 6 月 30 日之前一定要完成極客時間企業版“微信企業版”的版本，必須要上線測評、題庫等大功能等。還要招聘專業的市場、銷售總監進來，提升我們的品牌和燈塔客戶的量。這樣幾個關鍵動作下去，很快極客時間企業版的發展速度就提升上來了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第四個坑與感悟：KPI 很重要，但是不要忽視了關係。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"極客邦科技是一個 300 人不到的中小型公司，論薪水，趕不上大公司，論機制，也趕不上那些大公司。而爲了讓公司能夠生存下去，要有很快的發展速度，KPI 壓力也很大。這時候，如果只是要結果，試想一下，咱們的同事有什麼理由還要留在這兒，不去大公司某個薪酬更高的差事呢？我們中小型團隊，相比於大公司有一個天然的優勢，就是人少，人與人之間的感情還能照顧的過來。那我們就要充分利用這個優勢。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"這裏面有個信息大家不要誤解，不是說只談感情，不及其它。我遇到過有些公司的同學，就是隻談感情，不漲工資，這樣是不對的。在給團隊成員提供的待遇上，一定不能節省，尤其是針對核心的同學，一定要錢給夠。按照馬雲的話來說，一個人離開團隊，無外乎兩個原因，要麼是錢沒給夠，要麼是心受委屈。這兩天都解決了，才能從根本上解決問題。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第五個坑與感悟：重業務，輕管理"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"如果說讓我今天只分享一個經驗，那就是：重業務，輕管理。前幾天和一個阿里出來的人聊天，我覺得挺有啓發的。他說當年馬雲做 CEO 的時候，管理上是各種不完善，總結爲：亂七八糟，生機勃勃。大家都很有創新的精神，都願意去做一些新的、可能短時間內帶不來成效的事情。後來的阿里更強調管理的完善，以及每個事情的產出，造成的結果是井井有條，但是公司內卷嚴重，創新的動力也比從前少了很多。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我也走過這樣的彎路。我一直認爲我是比較擅長管理的，不然也不會在極客時間上寫《一個草根創業者的 40 歲人生覆盤》的專欄，還總結了很多方法論，有些創業者朋友還經常到我們公司去做交流，我也給他們分享管理的經驗。去年疫情，也不用經常出去，於是就在家裏琢磨怎麼讓公司的管理更加完善，包括考勤的時間、日誌週報等都做了具體的規定，還增加了許多會議，來增加我的存在感。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"結果就是大家的幸福感直線下降，覺得不受尊重和信任了，有些核心的同學還選擇了離職，用腳來表達自己的反抗。好不容易搭建的還算完善的團隊，就又搖搖欲墜，開始散架了。幾個合夥人就找到我，大家坐下來坦誠溝通，我也找了一些同學單獨做交流，這纔將自己的錯誤做法給糾正過來。在第一季度的季度會議上，給大家公開道了歉，並指出接下來我們的工作原則就是“重業務，輕管理”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"管理當然很重要，但並不是每天都要去強調的，其實像我們公司就是一箇中小公司，年營收都還沒超過 10 個億。我聽過一個說法，就是在中國，公司的年營收在 100 億內的都不是那麼複雜，並不需要太多的管理。這句話給我的觸動很大。所以，現在我和我們的合夥人一起把主要的時間和精力用在跑業務上。我現在要求自己，每週至少有一天要和我們的銷售人員一起見客戶，利用我創始人和 CEO 的影響力，多和一線的團隊一起攻克一些難的客戶，打造我們的標杆客戶、燈塔客戶。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"現在覆盤來看，這樣做的好處有很多，最直接的好處就是大家覺得老闆不是在每天監控自己了，而是躬身入局，深入到用戶和客戶中、和團隊一起做業務。自然大家的關注點也都在業務上，也更好地踐行我們“以客戶爲中心”，“成就用戶”的理念，這就是大家經常說的——創始人的關注點在哪兒，團隊的關注點就在哪兒。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"另外，團隊成員之間、上下級之間的關係也更簡單了。因爲只要有管理，就會出現上有政策，下有對策的現象，就會互相捉迷藏、躲貓貓，很多“辦公室政治”也就來了，自然而然，大家都投領導所好，做些非業務相關的“廢工”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"最後，希望我們每個人都踏上英雄之旅，成爲自己的英雄。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"演講嘉賓介紹："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"霍太穩，極客邦科技創始人兼 CEO，2007 年創立 InfoQ 中國，2014 年創立極客邦科技。極客邦科技總部設於中國北京，是集資訊、會議、教育等服務於一體的 IT 知識綜合服務平臺，致力於讓創新技術推動社會進步，十年內爲千萬技術人，數萬家全球企業提供服務，旗下有 InfoQ極客傳媒、TGO鯤鵬會、極客時間 App 等多個知名品牌，運營 QCon 全球軟件開發大會、ArchSummit 全球架構師峯會、ChinaTech Day 中國技術開放日等中國全球知名會議產品。"}]}]}