14年创业“踩坑”经验分享：踏上英雄之旅，成为自己的英雄｜GTLC

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"size","attrs":{"size":10}},{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"口述 | 霍太稳"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"size","attrs":{"size":10}},{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"整理｜刘嘉洋"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"size","attrs":{"size":10}},{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"编辑｜罗燕珊"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2021 年 5 月 21-22 日，极客邦旗下科技领导者高端社区 TGO 鲲鹏会主办的 "},{"type":"link","attrs":{"href":"https:\/\/gtlc.infoq.cn\/2021\/shanghai?utm_source=infoq&utm_medium=conference","title":null,"type":null},"content":[{"type":"text","text":"GTLC 全球技术领导力峰会全球总"}]},{"type":"text","text":"站 在上海成功举办，吸引全国各地 600 多位 CTO、技术 VP 等科技领导者参与。会上，极客邦科技创始人兼CEO霍泰稳分享了主题为《14年创业“踩坑”经验分享：踏上英雄之旅，成为自己的英雄》的演讲分享，分享自己在创业路上所总结的重要经验以及踩过的坑，为想创业或正在创业的伙伴提供参考，“希望大家都能成为自己的英雄”。我们将演讲内容整理如下，以飨读者。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"之所以用“踏上英雄之旅，成为自己的英雄”这个标题，不是要给大家灌鸡汤，是因为前段时间我在看约瑟夫·坎贝尔的《英雄之旅》这本书，很有感触。其实每个人经过努力，一路打怪升级，都可以成为自己的英雄。我走到今天，也算小有成绩，验证了坎贝尔的英雄之旅，我也觉得我们每个人都可以。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"在正式开始分享前，我先简单做个自我介绍，以及我创立的这个公司，让大家有个基本的了解，也能知道我的经验适用于什么样的人群，或者说什么样的公司规模。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"极客邦科技不是一家新的公司，从 2007 年我们做 InfoQ 中文站开始，到现在已经有 14 年。前十年，这基本就是一家小而美的公司，我那会经常说我们人数规模似乎从来没有超过 30 人。当时我们甚至没有办公室，大家都在家里 SOHO 办公，还经常引以为傲，觉得这种做法很先进。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"变化是从 2015 年开始，当时我觉得中国的发展速度很快，我们有很多很好的机会，也要发展得再快一些。所以就找到 InfoQ 的创始人 Floyd Marinescu，跟他说我们想独立发展。Floyd 也很爽快，因为对我们很信任，所以谈了一个价格后，我就成立了极客邦科技这个公司，在 2015 年的时候把 InfoQ 在大中华区的业务给 MBO（管理层收购）了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"TGO鲲鹏会是 2015 年开始创建并运营的，极客时间的前身 StuQ 斯达克学院也是那时候开始创建并运营。TGO鲲鹏会活下来了，但StuQ 斯达克学院做得不好。所以 2017 年我邀请池建强老师加盟，开始重新做知识服务的产品，也就是现在大家看到的“极客时间”，发展到现在注册会员快 200 万，付费的会员也超过 60 万，还是一个不错的数据。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"简单总结来说，经过过去 14 年的发展，极客邦科技现在有团队人数近 300 人，业务包括 InfoQ、TGO鲲鹏会、极客时间等，估值近 10 亿，是一个千里马公司。所以，也请大家明白，我的创业经验，适合 300 人以内的团队，再大的团队我还没有经历过，估计得过几年再给大家分享。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"今天我主要和大家分享过去创业过程中，我总结的五个经验，以及我踩过的五个坑，相信对大家的职业发展会有些帮助。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"创业的5个经验"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"去年我在我们极客时间的 App 上写了一个公开课的专栏，名字是《"},{"type":"link","attrs":{"href":"https:\/\/time.geekbang.org\/opencourse\/intro\/100060101","title":null,"type":null},"content":[{"type":"text","text":"一个草根创业者的 40 岁人生覆盘"}],"marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"》，现在有差不多 1.5 万人订阅了，里面写了很多，我从中抽出来 5 个有代表性的经验这儿分享给大家。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第一个经验：创业者最重要的三件事：找人找钱找方向，谈梦谈钱谈共赢"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"对于公司的 CXO 们，包括我们这些技术管理者，最重要的三件事是“找人找钱找方向”。这个经验是几年前我从TGO鲲鹏会的元老会员老杨（杨冀龙）那学来的。有次开TGO鲲鹏会北京分会的董事会，回来的路上老杨坐我的车，闲聊时我问他作为知道创宇的联合创始人，平时的主要工作是什么，他说很简单，就是“找人找钱找方向，谈梦谈情谈共赢”，顿时让我有种恍然大悟的感觉。大家都知道，作为公司的高管，平时的工作非常繁忙，但是这 14 个字，基本就把核心工作给梳理出来了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我回忆咱们公司的几个里程碑事件，都"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"和关键人员的加入分不开"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"。其中最典型的一个就是 2017 年，锤子科技的技术总监、MacTalk 公众号的主理人池建强老师加入我们团队。虽然我们是一个为开发者服务的社区，但是我们自己是没有研发团队的，说起来也是很有意思的一件事情。池建强加入我们团队之后，就开始组建团队，也开始规划我们的互联网产品，就是现在大家经常使用的极客时间 App。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"池建强和我们合作很久，在加入极客邦科技之前，他是 InfoQ 架构方面的社区编辑，经常给我讲一定要重视产品研发，这样才能让公司规模化发展，才能聚集更多的用户。但是我对这个事情不敏感，虽然买了一些产品设计的书来看，但也找不到感觉。后来，池建强索性就自己加入进来了。到现在为止极客时间用三年的时间，积累了差不多 200 万的注册用户，付费用户超过了 60 万。要知道，InfoQ 在过去十多年的时间里，也就只有 20 多万的用户，这就是关键人才的价值。现在我们融资需要讲故事的时候，基本是围绕极客时间展开。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"这里的「找钱」主要是指融资，不同发展阶段所需要的钱的类型也不一样。在极客邦科技发展的早期，主要是为了团结更多优秀的专家，采取了类似于众筹的模式，专家出些钱，更重要的是平时的各种资源的支持。比如冯大辉，科技界的KOL，在最开始的时候就是我们的众筹对象之一。在 InfoQ 品牌的传播上，以及各种会议宣传方面的帮助很大。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"当公司发展到一定规模，就需要引入专业的资本，最好是带有资源的，来提升公司的发展速度和质量。我们在 A 轮的时候引入了月恒资本，这个资本背后有「得到」的支持，这对我们开展知识服务的业务非常有帮助，因为「得到」有成熟的经验，我们可以通过交流拿过来学习和参考。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"「找方向」是一个很难的事情。这几天有个新闻，不知道大家留意到没有，就是张一鸣宣布卸任字节跳动 CEO，理由是“决定放下公司日常管理，聚焦远景战略、企业文化和社会责任等长期重要事项。”很多时候鱼和熊掌不可兼得，公司的治理是需要事无巨细的，大的要管，小的也不能放过。但在管理上花的时间多了，就很难有大块的时间来思考“诗和远方”了。很多时候，选择比努力更加重要，尤其是对于公司的高管。我现在经常想，如果 3 年前，我们没有聚焦于在线教育业务的拓展，还只是通过线下会议来赚钱，那么我们就非常有可能躲不过这次的新冠肺炎疫情，就很有可能死掉。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"InfoQ 的会议一直做得非常不错，包括 QCon 全球软件开发大会、ArchSummit 全球架构师峰会，包括今天大家参加的 GTLC 全球技术领导力峰会等，在业界都是数一数二的。但是受限于地域、会议现场的容量、专题和专家的容量，这样的业务天花板还是太低。而在线教育，通过互联网来提供服务，可扩展性就会好很多，不论你是在北京，还是在新疆，还是在硅谷，都可以随时通过极客时间 App 来学习。基于这样的思考，再加上当时知识服务浪潮的兴起，我们就决定把公司最好的资源都投入到极客时间 App 里面来，结果就是大家现在看到的样子，有了极客时间的极客邦科技，已经成为 IT 在线教育领域，尤其是针对数字化人才培养领域的领头羊。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第二个经验：不要怕啰嗦。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我们的技术创业者，比较习惯于用代码说话，懒于动嘴，还有个名言是“Talk is cheap, show me the code”。但在公司治理中，不说话就不行了，不仅要说话，还要反复地对一件事情进行重复。这个经验，是从阿里云的创始人王坚博士那儿学来的。因为我和他一起创建了 2050，合作的比较多，刚开始的时候几乎每个月都要见一次面。打的交道多了，我发现他真是一个“爱啰嗦”的人，不论到哪儿做分享，肯定会谈到 2050。就是这样，现在他把 2050 “啰嗦”到杭州市政府将其作为每年重要的一件事情来支持，桐庐市政府还专门给了个地方作为 2050 展览馆，浙江卫视还专门有一档节目就是“预见 2050”，我去年还去录制过一次。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"后来我在看黑石集团的创始人苏世民的自传《苏世民：我的经验与教训》，里面有句话也很好地印证了王坚博士“啰嗦”背后的逻辑："},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"任何企业家领导团队的首要任务，就是围绕自己的愿景进行造势动员，营造一种必然成功的浓厚氛围"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"。我拿这句话找王博士印证时，他说：“哈哈，这是唯一正确的方法。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第三个经验：不要在恐惧的时候做决定。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"第三个经验，就是不要在恐惧的时候做决定，事实证明，在这个时候做的决定八成都是错的，因为没有进行深入的思考。这个道理说来简单，但是实际操作起来，难度还是挺大的。刚开始创业的时候，因为团队人少，我总是担心每个人的离开，所以就给自己立了个规矩，每周都要找大家聊聊天，吃吃饭，加深彼此的感情。但是墨菲定律证明了，越是担心什么，就越是发生什么，最后，几个早期的合作伙伴，还是一个接一个地离开了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"覆盘来看，在面临恐惧的时候，最好的方式是思考恐惧背后的原因是什么。如果是担心人离开，那说明团队的人才密集度还不够大，当务之急是扩大团队规模，吸引更多优秀的同学进来，而不是生硬地维系现在的这个团队。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"现在再遇到类似的事情时，我采用的最简单的方式就是把和这件事情相关的正面、负面的要素都列出来，然后逐个进行分析，争取找到问题背后的根因。如果还是没有头绪，就找几个相关的小伙伴，用六顶思考帽的方法，围绕问题从数据、逻辑、直觉等各个维度进行分析，然后得出结论。现在来看，这些解决方案相对而言还是比较靠谱的。大家平时遇到问题的时候，也不妨用这两个方法试一下。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第四个经验：公司治理也是有章法的。愿景、人才、数据、决策、流程、掌控力。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"通过一些成熟的方法，可以让自己少走一些弯路。我一直觉得 InfoQ 能从 2007 年走到今天，成立了极客邦科技，还发布了极客时间这样的互联网产品。和我们在 2009 年引入“掌握洛克菲勒的习惯”这个方法论有很大的关系。后来吉诺·威克曼将其升级为《"},{"type":"link","attrs":{"href":"https:\/\/item.jd.com\/32247745980.html","title":null,"type":null},"content":[{"type":"text","text":"掌控力：用创业运作系统实现企业卓越运营"}],"marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"》。里面给我帮助比较大的，就是他提供了一套简单、又容易操作的公司治理方法论，将其简单归结为六要素：愿景、人才、数据、决策、流程、掌控力。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我则将其总结为三点。第一点就是"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"每个季度都要有优先级事情"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"，不论是公司还是个人，不论是按 KPI 还是按 OKR，都将最重要的事情列出来，大家统一思想，力出一孔，利出一孔，集中力量办大事。第二就是要"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"有可量化的数据支撑刚才提到的优先级的事情"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"，就好像我们在定 OKR 的时候，要通过具体的 KR 来让那个 O 更加显性化。比如我说要大力提升 TGO鲲鹏会会员的满意度，那么可量化的数据就是去年有 50%的人满意，今年要提升到 75%的人满意等。第三个就是"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"有节奏的会议"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"，通过定期的沟通，来推动事情往前发展。在我们团队，就是晨会、周会、季度会议等。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第五个经验：保持身心健康。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"这两天有个企业家不幸去世，我看咱们 TGO鲲鹏会的会员群里大家都提到平时一定要加强身体锻炼，说明大家还是有这个意识的。我曾经在网上看过一个报道，根据世界卫生组织（WHO）在 2019 年披露的一组数据显示，全球有超过 3.5 亿人罹患抑郁症，近十年来患者增速约 18%。根据估算，到目前为止，在我们国内患抑郁症的人数很可能高达 1 亿。我这里还有一组数据：截至 2019 年 12 月，新浪微博上“抑郁”相关的话题累计阅读已经超过 4.5 亿，而百度贴吧里和“抑郁”相关的帖子数量累计也超过 2700 万。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我和大家分享的一个最简单的经验就是，跑步。我是从 2016 年第一次参加越野跑开始，才算是正式拥有了这个爱好，运动也开始规律起来。无论工作再忙，每天 6 点左右起床，跑个三五公里，回来洗漱，吃早餐，精神抖擞去工作。如果是出差，只要超过两天，就在旅行箱里放上跑鞋和运动服，能在室外跑就在室外跑，条件不满足在室内健身房也能进行。有人说，创业就是跑马拉松，我完全赞同。我想这句话表达的意思，不仅仅是说创业需要耐心，还说明了创业也需要好的体力支持，更需要身心健康。于我而言，跑步带给我很多美好的生命体验，我经常给周围的朋友说，开心的时候去跑步，心烦的时候去跑步。跑步也已经融入了我的生命，让我身心健康，我也希望你早日和我一样，享受跑步，享受生命。"}]},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/31\/1c\/317fdb7516dca2e6e2ce98bb5dec8e1c.png","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"创业的5个坑与感悟"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第一个坑与感悟：越早和政府打交道越好。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我估计很多人，尤其是咱们技术出身的创业者，会觉得和政府打交道很麻烦，效率不高。其实然，现在咱们的政府办事还是很靠谱给力的，我从前也不愿和他们打交道，但是现在是“乐于”，甚至是主动和政府打交道，因为我从里面尝到了好处。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"去年新冠肺炎疫情，大家的日子都不好过，极客邦科技所有的线下会议都停办了，现金流一下子特别吃紧。我们公司在去年 8 月 23 日成立了党支部，然后我又加入了所在街道的商会，而且还成为副会长。政府知道我们资金困难之后，就请中国银行联系我们，用两周的时间就提供了几百万的银行贷款，而且利息很低。所以，我现在几乎是每遇到一个创业者都跟他说，别拒绝政府，要主动和他们打交道。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第二个坑与感悟：银行的钱是最便宜的，能拿的时候就多拿。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"很多人是不愿意贷款的，觉得这是欠别人的，能不借就不借。其实不是这样的，现在做什么事情都讲究效率，资金也有资金的使用效率。现在据我了解，国内几个大行的贷款利率可以优惠到 4%甚至 3.5%，这在从前是不可想象的。我们拿着这个钱扩大公司的现金流储备，加大在研发、教研等方面的投资，加快公司的发展，是非常划算的事情。有人说，我有股权，去融资就好了，但其实从长远来看，股权融资是最贵的。你出让了投票权，而且还面临投资人的压力，有时候还有对赌，其实代价是很大的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第三个坑与感悟：如果这个事情重要，就要亲自下场去做。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"这点和前面提到的“啰嗦”实质上是一样的，就是重要的事情，关乎全局的事情，我们就要躬身入局，可能只是啰嗦已经不管用了。在前年的时候，我就跟我们团队说，极客时间的企业版是我们发展的方向，我们要投入足够多的资源去做，加快它的发展。但是一年下来，并没有特别大的变化，原因是因为每个人都有自己的目标，并没有人特别去关注极客时间企业版的发展，都要先完成自己的业绩目标。这没有错，但同时我们也失去了战略目标的实现。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"所以，我现在是亲自下场，上周还带领团队去长沙拜访了几个关键客户，用自己的切身行动，告诉大家我对这件事情是重视的。还为极客时间企业版相关的事情都设好 Timeline，比如 6 月 30 日之前一定要完成极客时间企业版“微信企业版”的版本，必须要上线测评、题库等大功能等。还要招聘专业的市场、销售总监进来，提升我们的品牌和灯塔客户的量。这样几个关键动作下去，很快极客时间企业版的发展速度就提升上来了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第四个坑与感悟：KPI 很重要，但是不要忽视了关系。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"极客邦科技是一个 300 人不到的中小型公司，论薪水，赶不上大公司，论机制，也赶不上那些大公司。而为了让公司能够生存下去，要有很快的发展速度，KPI 压力也很大。这时候，如果只是要结果，试想一下，咱们的同事有什么理由还要留在这儿，不去大公司某个薪酬更高的差事呢？我们中小型团队，相比于大公司有一个天然的优势，就是人少，人与人之间的感情还能照顾的过来。那我们就要充分利用这个优势。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"这里面有个信息大家不要误解，不是说只谈感情，不及其它。我遇到过有些公司的同学，就是只谈感情，不涨工资，这样是不对的。在给团队成员提供的待遇上，一定不能节省，尤其是针对核心的同学，一定要钱给够。按照马云的话来说，一个人离开团队，无外乎两个原因，要么是钱没给够，要么是心受委屈。这两天都解决了，才能从根本上解决问题。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"第五个坑与感悟：重业务，轻管理"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"如果说让我今天只分享一个经验，那就是：重业务，轻管理。前几天和一个阿里出来的人聊天，我觉得挺有启发的。他说当年马云做 CEO 的时候，管理上是各种不完善，总结为：乱七八糟，生机勃勃。大家都很有创新的精神，都愿意去做一些新的、可能短时间内带不来成效的事情。后来的阿里更强调管理的完善，以及每个事情的产出，造成的结果是井井有条，但是公司内卷严重，创新的动力也比从前少了很多。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我也走过这样的弯路。我一直认为我是比较擅长管理的，不然也不会在极客时间上写《一个草根创业者的 40 岁人生覆盘》的专栏，还总结了很多方法论，有些创业者朋友还经常到我们公司去做交流，我也给他们分享管理的经验。去年疫情，也不用经常出去，于是就在家里琢磨怎么让公司的管理更加完善，包括考勤的时间、日志周报等都做了具体的规定，还增加了许多会议，来增加我的存在感。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"结果就是大家的幸福感直线下降，觉得不受尊重和信任了，有些核心的同学还选择了离职，用脚来表达自己的反抗。好不容易搭建的还算完善的团队，就又摇摇欲坠，开始散架了。几个合伙人就找到我，大家坐下来坦诚沟通，我也找了一些同学单独做交流，这才将自己的错误做法给纠正过来。在第一季度的季度会议上，给大家公开道了歉，并指出接下来我们的工作原则就是“重业务，轻管理”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"管理当然很重要，但并不是每天都要去强调的，其实像我们公司就是一个中小公司，年营收都还没超过 10 个亿。我听过一个说法，就是在中国，公司的年营收在 100 亿内的都不是那么复杂，并不需要太多的管理。这句话给我的触动很大。所以，现在我和我们的合伙人一起把主要的时间和精力用在跑业务上。我现在要求自己，每周至少有一天要和我们的销售人员一起见客户，利用我创始人和 CEO 的影响力，多和一线的团队一起攻克一些难的客户，打造我们的标杆客户、灯塔客户。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"现在覆盘来看，这样做的好处有很多，最直接的好处就是大家觉得老板不是在每天监控自己了，而是躬身入局，深入到用户和客户中、和团队一起做业务。自然大家的关注点也都在业务上，也更好地践行我们“以客户为中心”，“成就用户”的理念，这就是大家经常说的——创始人的关注点在哪儿，团队的关注点就在哪儿。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"另外，团队成员之间、上下级之间的关系也更简单了。因为只要有管理，就会出现上有政策，下有对策的现象，就会互相捉迷藏、躲猫猫，很多“办公室政治”也就来了，自然而然，大家都投领导所好，做些非业务相关的“废工”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"最后，希望我们每个人都踏上英雄之旅，成为自己的英雄。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"演讲嘉宾介绍："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"霍太稳，极客邦科技创始人兼 CEO，2007 年创立 InfoQ 中国，2014 年创立极客邦科技。极客邦科技总部设于中国北京，是集资讯、会议、教育等服务于一体的 IT 知识综合服务平台，致力于让创新技术推动社会进步，十年内为千万技术人，数万家全球企业提供服务，旗下有 InfoQ极客传媒、TGO鲲鹏会、极客时间 App 等多个知名品牌，运营 QCon 全球软件开发大会、ArchSummit 全球架构师峰会、ChinaTech Day 中国技术开放日等中国全球知名会议产品。"}]}]}