張小龍 的 22 年和微信的 8 年

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"今天中午看到一篇文章，"},{"type":"link","attrs":{"href":"https://coffee.pmcaff.com/article/2075760897470592/","title":""},"content":[{"type":"text","text":"張小龍22年"}]},{"type":"text","text":"，講的是張小龍從做 Foxmail 一直到微信 2019 的事情，寫得挺好。雖然很多東西我都知道和聽過，甚至和張小龍交流過，但每次看到他和微信的故事，總是讓人很激動。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"張小龍從 90 年代的程序員一直到微信 2019，經歷了整個互聯網的發展。微信則創立八年多，成爲國民產品，幾乎代表了整個中國移動互聯網的一個側面。這篇文章的文末還提供了一個石墨鏈接，羅列了作者的參考資料，極大豐富，值得大家讀讀。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"link","attrs":{"href":"https://shimo.im/docs/whkrJWcykkTwYDKW","title":""},"content":[{"type":"text","text":"https://shimo.im/docs/whkrJWcykkTwYDKW"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"做一個好產品非常難，做個偉大的產品，簡直難於上青天。誰不想把產品做大呢？很多產品規模小或者最終死掉，那都是人和組織的能力不夠，沒有人願意把應用做小。張小龍在文中這麼說："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"其實，任何產品如果能夠做大(這個意味着它有更多的用戶或者平臺化)，那麼它一定不會放棄這樣的機會。所以，我們看到很多小衆的產品，是因爲註定它的市場就是小衆的、或者它不能做大，並不是故意想要做小，沒有人願意把應用做小。所以“小而美”會存在，有些人並沒有這麼多資源去做很大衆化的通用的產品，它在某個領域裏面去做，形態上看是小而美。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"但是，如果微信我們不做成平臺化、不做大，那我們就會死掉。因爲你本身是個通訊工具，你必須要大，這時候大而全就是美的，否則它是病態的。並不是一定說小就美了，大就不美了，不是這樣子的。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我們做了兩年產品，用戶做到了百萬級別，收入到了億的規模，對比從前，進步不小，但整體上看，我們還是很小。想不想做大？當然想，但是一方面需要資源，一方面需要能力，而這些都需要時間。我們只能持續的探索，各種嘗試，品味失敗，偶爾體驗小小的成功，然後繼續艱難向前。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我們是學不了微信的，阿里、騰訊和華爲的東西，都挺好，但不是我們東西，我們可以拿一點進來實驗，但最終我們要拿出自己的東西。就像釀酒，你不能一直喝葡萄汁，也不能兌水，最終得是一杯美酒。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"有時候做產品，真的是非常孤獨。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}