移動應用發展趨勢生變，AppGallery Connect一站式服務解決應用全生命週期難點

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"由於今年特殊的社會背景，比如長期居家的情況，2020 年移動應用市場需求明顯呈現上升趨勢。2020 年 1-9 月，全球主要應用市場下載規模均同比上漲，其中 App Store 上漲 11.8%，Google Play Store 上漲 5.3%，華爲應用市場（AppGallery）上漲 31.2%。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"結合《2020移動應用趨勢洞察白皮書》的分析會發現，整個移動應用產業的發展方向正在發生顯著的變化。受長期居家影響，全球用戶對移動應用承載的資訊、娛樂、購物、教育、線下預約等服務需求大幅增加。更深層次來看，用戶的使用習慣、使用場景都在發生變化，整個產業鏈也出現了遠程化的趨勢，一些新的服務模式和理念悄然誕生。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"面對這樣的變局，當下的移動應用行業存在哪些問題和挑戰？是否存在針對性的優質解決方案？本文將對此作深度剖析。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"影響移動應用發展的最大變數：用戶使用習慣的轉移"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"根據艾瑞市場調研數據，與長期居家之前相比，超過半數的用戶會更多使用遠程辦公、在線娛樂、線上教育等在線場景。換句話說，辦公、娛樂和教育場景因爲特殊的外部環境影響，用戶使用習慣出現了較大變化。與此同時，產業鏈遠程合作模式在 2020 年飛速發展，大量服務開始通過在線模式交付。在創新服務模式層面，過半用戶已經開始持續使用“無接觸服務”，超過 40% 的用戶則習慣了“預約服務”，整個產業中諸多業務環節已經發生了明顯改變。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在 5G、物聯網、AI、雲計算等技術的推動下，移動應用本身也走上了輕量化的道路，運行平臺則突破了智能手機和平板電腦的限制，向着跨終端、個性化的形態發展。由此而生的全場景智慧化服務模式不僅能拓展新的服務場景和流量入口，也降低了用戶的學習成本，提升了用戶在多設備環境下的整體體驗。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"此外，用戶對個人隱私和信息安全的重視程度持續上升，且當前用戶在這一層面的滿意度相對偏低。與此同時，各國政府的信息安全保護法規也在日趨完善，個人信息安全已經成爲應用開發者亟待完善的指標，需要整個產業的高度重視。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"總體而言，在外部環境刺激和新技術變革的共同作用下，移動應用市場的用戶習慣已經出現了不可忽視的轉向，這種趨勢將對整個產業帶來難以估量的巨大影響。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"全新趨勢下，移動應用熱門場景當下存在的問題與挑戰"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如今，移動應用市場中的熱點行業包括購物比價、遊戲、教育、短視頻和社交等場景。在行業全新的發展趨勢下，開發者也面臨着當前行業的一些痛點與挑戰。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/66\/71\/66a57dec62b49d375797cc3a2ff8f371.jpg","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"購物比價場景"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"隨着電商服務不斷普及，市場的集中化、壟斷化趨勢愈加明顯，淘寶、拼多多和京東三大平臺覆蓋了 90% 電商用戶，中腰部平臺的競爭壓力日趨增大。與此同時，直播電商和社交電商的崛起吸引了內容媒體平臺的關注，越來越多的內容平臺意圖基於龐大的用戶體量和流暢的用戶運營體系自建電商生態，實現完整閉環。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"由此可見，傳統頭部電商與新興內容自建電商平臺的碰撞，將爲整個購物比價場景帶來巨大的衝擊和挑戰。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"遊戲場景"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在移動遊戲行業，當前存在的問題主要集中在開發、渠道內容和下載轉化三大層面：移動遊戲用戶渴望精品遊戲，但市場優秀作品佔比較低；用戶對遊戲資訊內容的需求旺盛，但現有的資訊渠道與下載渠道割裂，影響用戶體驗；遊戲安裝包體積持續增大，用戶期望獲得下載前試玩服務，但商店渠道很少提供。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"從上述痛點來看，移動遊戲產業存在較大改進空間，未來將向精品化、社區化和快捷體驗趨勢發展。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"教育場景"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"線上教育場景，當前產業面臨的最大痛點是獲客成本高昂，單位獲客成本數以千元計。與此同時，用戶選擇產品前的決策週期漫長，參與決策的用戶人數也往往較多，極大影響了用戶轉化率。最後，教育應用的運營流程時間較長，非常考驗服務質量和師資力量。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"短視頻場景"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"當前，國內短視頻行業已進入成熟階段，雖然在 5G 技術的刺激下還有較大增長空間。但仍面臨商業模式單一、內容監管風險高和應用開發難度大三大問題的困擾。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"短視頻應用主要依賴廣告收入變現，收入相對受限，但平臺內容來源龐雜、應用技術複雜，又使開發運營成本居高不下。矛盾之下，短視頻應用的盈利非常困難，需要從根本上轉變業務和技術模式。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"社交場景"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"經過多年發展，社交應用市場展現出了相對穩定的競爭格局，缺乏新鮮血液輸入。同時，市場仍普遍存在盜版侵權、在線詐騙等問題。市場格局固化、監管力度加大、犯罪行爲頻發是當前社交應用行業需要面對的主要挑戰。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"整體來看，移動應用熱門場景都存在着高度影響市場發展與用戶體驗的痛點，主要體現在創新乏力、壟斷集中、盈利模式不清晰、監管難度加大等方面。隨着移動應用產業進入下一個發展階段，這些痛點需要應用開發者與分發平臺共同努力才能得到根本解決，要求應用開發生態構建全新的技術框架與協作模式。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"爲了響應產業的呼聲和趨勢，華爲應用市場不斷升級 AppGallery Connect 的一站式服務，希望通過全流程的技術與服務創新打破當下移動應用生態存在的瓶頸，爲應用開發者和終端用戶建立全新的生態基礎。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"AppGallery Connect 一站式服務，五大模塊推動移動應用產業迎接趨勢，順應變革  "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"華爲 AppGallery Connect 簡稱 AGC，是華爲應用市場爲開發者構建的一站式服務平臺，致力爲開發者提供應用創意、開發、分發、運營和分析的全生命週期服務，構建全場景智慧化的應用生態，從而提升開發和運營效率，幫助開發者實現用戶及收入的規模增長。"}]},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/66\/1b\/662d69c8b1602c243c7a070d70abc51b.jpg","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"目前，華爲應用市場已成爲全球前三大移動應用分發平臺，開發者數量超過 200 萬，2020 年 1 月到 9 月，華爲應用市場全球累計分發量超過 2940 億。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"作爲華爲應用市場配套的一站式開發者服務平臺，AGC 已在 170 多個國家和地區提供了 87 項服務，幫助超過 200 萬開發者構建面向未來，符合移動應用生態發展趨勢的創新產品。AGC 的服務框架分爲五大模塊：創意、開發、分發、運營和分析，覆蓋了移動應用開發的整個生命週期。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"應用創意"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"應用創新的本質是對已有數據的充分挖掘，從中獲取市場存在的需求空白，從而針對性打造填補空白的新產品、新服務。AGC 憑藉覆蓋全球的應用市場生態，以及強大的數據獲取與分析能力，能夠爲開發者提供深入的市場洞見，幫助開發者第一時間鎖定創新機遇。與此同時，AGC 在應用開發、分發、運營和分析各環節的一體化能力，爲開發者帶來了快速響應市場需求、迅速做出迭代改進的能力基礎。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"不管是任何場景下的應用，創意都至關重要，甚至是一個應用的關鍵取勝點，華爲 AGC 全生命週期的環環相扣，在數據、技術架構與服務體系的共同支撐下，幫助開發者透過現象看本質，在更瞭解用戶訴求的基礎上，激發新的創意點，爲開發者的創新努力提供充足的動力源泉，也爲整個移動應用生態帶來了持續的創意與活力。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如在遊戲應用場景中，創意精品遊戲一直屬於稀缺資源，而華爲遊戲中心則可以通過前期產品評估和玩家測試來有效發掘精品遊戲產品。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"應用開發"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在應用開發階段，AGC 的核心理念是用服務方式爲開發者構建應用開發的 ICT 基礎設施，提供全流程、高性價比的雲原生生產開發環境。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC CloudNative 框架打通華爲雲帳號 \/ 計費體系，並聚焦 IaaS\/PaaS 服務競爭力，已集成 8 個 CloudNative 雲服務，還會根據移動應用開發使用場景持續增加新的雲服務。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC DevCloud 是一站式 DevOpS 雲平臺，集華爲研發實踐、前沿理念和先進工具於一體，帶來簡單高效的應用開發體驗。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC Serverless 框架是 AGC 應用開發模塊的精華所在。該框架使用無服務器模式簡化了應用開發與運維工作，具備跨平臺、上線快、成本低、免維護的突出優勢。面向應用開發流程的核心需求，AGC Serverless 框架五大類服務，全面提升應用開發及部署效率，降低開發運維成本："}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"認證服務，幫助開發者快速低成本構建認證系統，順利接入全球用戶羣體並提升應用轉化率；"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"雲函數服務，降低開發難度和資源使用成本、縮短開發週期、減輕運維測試壓力；"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"雲數據庫服務，幫助開發者構建端雲協同、跨平臺一站式體驗的移動應用；"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"雲存儲服務，提供簡單易用、功能強大的端雲 SDK，解決開發者及用戶內容的存儲需求；"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"雲託管服務，使開發者無需關注底層和認證細節，即可構建安全而快速的頁面訪問應用"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 還提供了覆蓋開發、測試、發佈和分析全流程的質量服務，爲應用質量全程護航："}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 崩潰服務，能夠實時監測應用質量，高效定位解決問題；"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 性能管理服務，提供開箱即用的 SDK，可以自動上報性能分析數據；"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 雲測試 \/ 雲調試服務，支持兼容性、穩定性、性能、功耗四大類型問題自動化檢測，及華爲主流機型在線遠程功能調測。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"總體來看，這種開發模式不僅能幫助開發者提高開發效率，縮短開發週期，節省成本，還可以助其減輕應用的運維壓力。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"應用分發"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 分發服務的設計目標是全場景、全球化一鍵分發，旨在最大程度提升用戶增長速度，消除應用分發過程中遇到的種種繁瑣與挑戰。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 一站式應用分發流程覆蓋了內測、預約、開放測試、首發、全網上架、分階段發佈和素材測試完整步驟，全程操作都可在 AGC 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測試原理對比上架素材；"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"開發者還可加入耀星計劃，獲得華爲應用市場扶持資源，幫助應用增長"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"相對於傳統的 APK 應用打包格式，AGC 還提供了全新的 App Bundle（.aab）應用分發格式。該格式不能直接安裝，由分發平臺根據用戶設備動態編譯生成安裝包，可減小用戶側下載安裝的軟件包體積。通過 App Bundle 格式，開發者還可以實現動態交付與動態功能，使用戶可以根據需求按需下載內容。此外，AGC 還支持針對多設備平臺的多 APK 分發，以及用來補充應用內容的 APK 擴展文件分發特性。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"在應用正式發佈前，可以通過內測、預約、首發提升應用曝光度；通過 E2E 分發流程提升應用上架效率；素材測試可以爲科學選擇提供最佳素材，可以提升用戶轉化率；App Bundle 分發可減少安裝包大小，提升安裝成功率；"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如教育場景，就可以通過接入不同教育服務的課程和教學內容，實現針對不同用戶全體教育訴求的精準內容分發和推薦機制，帶動應用下載，促進用戶孵化。APK 拓展文件可提升應用安裝成功率等等。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"應用運營"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"針對開發者的應用運營需求，AGC 準備了一系列服務來改善應用的運營效率，推動應用快速成長："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 推送服務支持全球終端 7 億 + 設備的精準實時推送，支持用戶羣精確篩選和多種友好通知樣式，到達率超過 99%。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC PMS 商品管理系統使開發者可以對應用內商品的價格和語言統一管理，實現覆蓋全球 170+ 國家 \/ 地區的本地化定價，並支持銀行卡和話費支付渠道。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 遠程配置服務使開發者無需升級應用，即可靈活修改應用的外觀和行爲，從而降低開發成本、提升用戶互動效率。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 支持應用 A\/B 測試，幫助開發者科學決策最佳升級方案。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC App Linking 使用戶可以在訪問網頁內容時直接跳轉到應用中打開相同頁面，即使用戶未安裝應用也可以先跳轉到應用市場安裝，然後在應用中打開先前頁面，整個過程順滑無縫。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"值得注意的是，AGC 應用內消息服務使開發者可基於用戶使用情景發送消息，從而增強用戶粘性。同時，AGC 內容推薦支持開發者提交內容素材到應用市場，向用戶呈現多樣化優質內容，提升應用下載 \/ 轉化率和滿意度。此外，開發者可以使用 AGC 社區管理功能，在應用市場內打造精品原創社區，打造用戶獲取資訊 - 下載使用應用的閉環，促進用戶活躍度。開發者還可以創建多形式的運營活動，並結合市場禮包實現拉新、促活、創收的目的。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"應用分析"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"數據分析是應用獲得成功的關鍵要素。AGC 爲開發者提供了全方位的數據獲取及分析能力，幫助開發者實現產品優化和精細化運營的目標。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 提供了分發數據、運營數據、財務數據和質量數據四大數據獲取類型，覆蓋應用運營完整環節。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"開發者可獲取數據分析列表及概覽，並獲得數據優化解決方案。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 高級分析（Analytics Kit）提供了一站式用戶行爲分析平臺，通過多種分析手段幫助開發者實現精準營銷。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"分析服務中預置的 12 種分析模型，讓開發者實現基於數據驅動的運營；建立社區論壇，打造高質量社區，促進用戶活躍等。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"移動應用市場迎來鉅變，AGC 助力開發者贏得先機"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"通過底層技術架構、市場運營模式和全球化服務能力的全面創新，華爲 AGC 平臺爲開發者打造了一個可以解決移動應用市場當前面臨的諸多痛點與挑戰，滿足用戶未來長期需求的一站式應用生態環境。針對市場熱點應用場景存在的問題，AGC 還針對性設計了對應的解決方案，能夠助力這些細分領域的開發者突破瓶頸，開拓全新的增長路線。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"精細化運營促進手遊公司用戶和收入雙增長"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"以召回活動 & 預約活動爲例，國內某 500 萬安裝量級的手遊公司，利用 AGC 平臺圈定目標用戶做定向發獎，精準營銷，實現了用戶和收入增長。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/yy\/46\/yyc28629b7f3fe37ae794489eb516346.jpg","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"首先在用戶召回階段，該手遊公司利用 AGC 平臺在流量高峯期給付費用戶、付費流失用戶和活躍流失用戶發獎，以此召回流失用戶。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"然後在預約用戶維繫階段，利用 AGC 平臺給指定用戶發獎。通過觸達已預約用戶，預約並下載的用戶，取消預約用戶，對這些羣體進行發獎以召回，提升了用戶活躍度。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"最終，該手遊公司召回了 5189 名付費活躍用戶，佔日活賬號數的 40%。同時其應用活躍賬號數活動後兩週較前兩週提升 7%，付費賬號數提升 20%，流水提升 24%，整個召回活動成績良好。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"本文的分析參考了《"},{"type":"text","marks":[{"type":"strong"}],"text":"2020移動應用趨勢洞察白皮書"},{"type":"text","text":"》的部分內容展開，開發者可以點擊“"},{"type":"link","attrs":{"href":"https:\/\/developer.huawei.com\/consumer\/cn\/doc\/distribution\/app\/2018042814124203002","title":"xxx","type":null},"content":[{"type":"text","text":"閱讀原文"}]},{"type":"text","text":"”瀏覽白皮書全部內容，進一步瞭解白皮書對應用體驗變革、應用開發和營銷升級改造的深度洞察。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}