PingCAP 房曉樂 ：“從三到萬”，2B 用戶快速增長之道

{"type":"doc","content":[{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"11 月 29 日，TGO TALKS 的舞臺迎來了 8 位經過嚴格培訓的 CEO 、CTO、Team Leader 進行演講。TGO TALKS 由 TGO 鯤鵬會組織併發起，聘請專業演講教練，協助參與者提升演講功力。每位分享者按照演講思維方法論，精心準備了 18 分鐘的主題演講，將在個人成長、團隊管理方法、創業經驗等方面，與聽衆分享當代技術人的知與識。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"本文根據 PingCAP高級技術總監 & TGO 鯤鵬會（北京）學員房曉樂在 TGO TALKS 上的《“從三到萬”，2B用戶快速增長之道》的演講整理而成。房曉樂結合自己的親身經歷，爲大家分享了 To B 企業如何通過 B 端企業用戶、C 端人才、P 端內容的“飛輪模型”來實現企業用戶自增長。以下爲房曉樂現場分享內容，Enjoy~"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"embedcomp","attrs":{"type":"video","data":{"id":"316653","name":"房曉樂","poster":"https:\/\/static001.infoq.cn\/resource\/image\/1e\/46\/1e250f14f113f40882209065c449c946.jpg","url":"https:\/\/media001.geekbang.org\/beeaaae0abd44d8b8be4eeefd02b9d77\/1871fec4fed84f98a0e26bbec4fd9a40-a933ce51a77bd46f132ecf3cf488ce6f-sd.m3u8"}}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"大家好，我是房曉樂，一個在數據庫行業從業十五年的老兵，也是 TUG 數據庫社區發起人，我們公司屬於 2B 行業，我個人也略帶 2B 氣質，今天我們就聊聊 2B 用戶增長的那點事。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我分享的主題中有一個詞，“從三到萬”，這個詞背後有兩個故事："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"第一個故事講的是一位學童識字的過程，老師畫一筆，“一”字，畫兩筆，“二”字，畫三筆，“三”字。學童說，我學會了。有一天，學童的爸爸讓他寫信給一位姓萬的人。結果，耗費了半天時間，學童只畫了五百筆。這個滑稽的故事講述的是大家經常使用的“線性思維”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"第二個故事我們放在演講結束之時，爲大家分享。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"小故事講完了，我請教大家一個問題：“您覺得在 2B 行業，「用戶年增長率達到多少」是一個合理的範圍？一倍？兩倍？三倍？還是更多？”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在 19 年初，我的老闆給的命題是“8 倍增長”！我聽到之後，第一感覺是「老闆一定想多了！」"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}