PingCAP 房晓乐 ：“从三到万”，2B 用户快速增长之道

{"type":"doc","content":[{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"11 月 29 日，TGO TALKS 的舞台迎来了 8 位经过严格培训的 CEO 、CTO、Team Leader 进行演讲。TGO TALKS 由 TGO 鲲鹏会组织并发起，聘请专业演讲教练，协助参与者提升演讲功力。每位分享者按照演讲思维方法论，精心准备了 18 分钟的主题演讲，将在个人成长、团队管理方法、创业经验等方面，与听众分享当代技术人的知与识。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"本文根据 PingCAP高级技术总监 & TGO 鲲鹏会（北京）学员房晓乐在 TGO TALKS 上的《“从三到万”，2B用户快速增长之道》的演讲整理而成。房晓乐结合自己的亲身经历，为大家分享了 To B 企业如何通过 B 端企业用户、C 端人才、P 端内容的“飞轮模型”来实现企业用户自增长。以下为房晓乐现场分享内容，Enjoy~"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"embedcomp","attrs":{"type":"video","data":{"id":"316653","name":"房晓乐","poster":"https:\/\/static001.infoq.cn\/resource\/image\/1e\/46\/1e250f14f113f40882209065c449c946.jpg","url":"https:\/\/media001.geekbang.org\/beeaaae0abd44d8b8be4eeefd02b9d77\/1871fec4fed84f98a0e26bbec4fd9a40-a933ce51a77bd46f132ecf3cf488ce6f-sd.m3u8"}}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"大家好，我是房晓乐，一个在数据库行业从业十五年的老兵，也是 TUG 数据库社区发起人，我们公司属于 2B 行业，我个人也略带 2B 气质，今天我们就聊聊 2B 用户增长的那点事。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我分享的主题中有一个词，“从三到万”，这个词背后有两个故事："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"第一个故事讲的是一位学童识字的过程，老师画一笔，“一”字，画两笔，“二”字，画三笔，“三”字。学童说，我学会了。有一天，学童的爸爸让他写信给一位姓万的人。结果，耗费了半天时间，学童只画了五百笔。这个滑稽的故事讲述的是大家经常使用的“线性思维”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"第二个故事我们放在演讲结束之时，为大家分享。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"小故事讲完了，我请教大家一个问题：“您觉得在 2B 行业，「用户年增长率达到多少」是一个合理的范围？一倍？两倍？三倍？还是更多？”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在 19 年初，我的老板给的命题是“8 倍增长”！我听到之后，第一感觉是「老板一定想多了！」"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}